Few Sirius XM Subscribers Are Staying for Howard Stern, Survey Shows

Only 5 percent would consider leaving satellite service if he was gone

“The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case.

Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order to quantify the impact of Stern’s presence on the service. The results found that a minority would feel the hurt if they lost their regular dose of Stern.

Of the respondents, only 12 percent reported that they listen to Stern regularly. What’s more, only 5 percent would consider leaving Sirius XM if he was gone, and 95 percent responded that they would not pay extra to keep him.

For Sirius, this could mean there is less of a need to keep Stern when his contract comes up for renewal at the end of 2015. As of their last report, Sirius serves more than 25 million subscribers.

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    “The Howard Stern Show” was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case. Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order […]

More From Our Brands

Access exclusive content