ESPN wants to grab more sports fans by the wrist: The cable programmer has unveiled a real-time score app for the Pebble smartwatch.
The app, launched Thursday, can track multiple games and causes the Pebble to vibrate when it receives game updates and score changes. It provides scores for all pro leagues and collegiate conferences, and ESPN is bowing the app ahead of the 2014-15 NFL and college-football season kickoffs.
In June, ESPN launched apps for the Android Wear platform, announced at the Google I/O conference.
“The ESPN app for Pebble extends our presence on wearable technology and reflects a belief in product and content mobility,” said Ryan Spoon, SVP of digital product management for ESPN. “Whether it is a watch, a phone or a 65-inch TV, our focus is for ESPN to be there when fans are.”
Pebble users can download the ESPN smartwatch app in the Pebble app store. Users must pair their Pebble with an iOS or Android smartphone to enable the app.
Regular Pebble smartwatches are $150; two premium models — with either a black-matte or brushed-stainless-steel finish — priced at $249 each. The Palo Alto, Calif.-based company launched the device in 2013 after raising $10.3 million in a Kickstarter campaign.
Pebble competes with smartwatches from Sony, Samsung Electronics and others. Apple, meanwhile, is reportedly developing some kind of smartwatch device.