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eOne Takes Stake in Interactive Agency Secret Location

LONDON — eOne has made an equity investment in Canadian interactive agency Secret Location.

Secret Location, which was launched in 2009, creates interactive projects to help launch content for brands, advertising agencies, producers and broadcasters. It is led by prexy and exec producer James Milward, and partners Pietro Gagliano, creative director and senior VP, and Ryan Andal, technical director and senior VP.

The company will operate independently, and will continue to work with its existing clients, including eOne. The leadership team remains the same, but eOne will have a representative on the board. Secret Location will remain in separate offices, and has plans to open a Los Angeles office in the near future.

eOne and Secret Location have worked together on eOne Television-produced content across all genres including, “Storming Juno,” “Certified Funny,” “The Great Martian War,” “Rookie Blue” and “Perfect Storms.”

Darren Throop, prexy and CEO of eOne, said: “Secret Location will accelerate our abilities to service our international broadcast partners with the most innovative digital portfolio to complement our productions and third-party content acquisitions.

“This deal will increase opportunities across all platforms for both companies. While eOne has been increasingly active in digital development, we recognize the commercial potential for digital content in the international marketplace.”

eOne will provide Secret Location with capital and entry into markets worldwide through its international footprint, relationships and expertise, to expand its reach into new markets, broaden its work across all platforms and foster new business in content and brands.

“As we continue to grow, Secret Location is excited to be collaborating with eOne’s talented team in order to build new content formats, original technology platforms and to help digitally extend its huge portfolio of amazing properties. This is an incredible opportunity to invent the future of media and entertainment together and we truly believe our existing clients will benefit from the scale and access we will achieve.” Milward said.

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