×

Ellen DeGeneres Launches ‘Ellentube’ Video Site, Expanding Beyond YouTube

Talk-show host and comedian Ellen DeGeneres — who runs one of biggest TV-oriented YouTube channels — has formed a new digital venture and is launching Ellentube, a site and app that will host exclusive video from her daytime program.

Ellentube (ellentube.com) was created by DeGeneres with her show’s executive producers, Mary Connelly, Ed Glavin and Andy Lassner. Fans visiting Ellentube will be able to upload their own videos, with user-generated submissions to be reviewed by before being posted to the site, and the best user videos will be considered for possible showcase on “The Ellen DeGeneres Show.”

On YouTube, TheEllenShow channel averages more than 100 million views per month, has generated nearly 3 billion video views to date. The channel currently has just over 10 million subscribers. DeGeneres has 33.7 million Twitter followers for @TheEllenShow — and famously tweeted a group-selfie that broke records when she hosted this year’s Oscars — making her the most-followed TV personality on the social service.

In announcing the site, DeGeneres said that Ellentube will host content from the show “that you won’t see anywhere else.” (Watch a video of her discussing the launch here.)

“What makes our site different than any other place is that if you accidentally type in a wrong word, you’re not going to stumble upon something that’s bad or mean or something like that,” she said in a statement. “You know how that can happen. So everything on the site is fun, and there is nothing mean-spirited. And if you have a video that you want me to see, I’d love to see it.”

A rep for the show said Ellen’s YouTube channel will continue to have the clips from the show; those also will appear on Ellentube, which will provide additional exclusive content and clips.

Ellentube will be organized around video playlists, based on categories popular with her fanbase. Those include: kids, “funny,” “incredible” (featuring videos of “epic wins” from across the Internet), trending, celebrity scares and, of course cats (“The working title for this website was ‘Ellen’s Cat Video Emporium,’ but we decided to make it a little more broad,” she said.)

Ellentube is the first initiative from newly formed Ellen Digital Ventures, created by Warner Bros. Television and DeGeneres to extend her TV franchise to digital, social and gaming audiences. WBTVG has tapped HSN exec Jill Braff to serve as g.m., reporting to Mike Darnell, president, of Warner Bros. Unscripted and Alternative Television, and Donna Redier Linsk, Telepictures EVP of business operation operations and programming. Braff, a 20-year industry vet, was previously EVP of digital commerce for HSN and prior to that was CEO of Scrapblog, a social photo site.

The “Ellen” show’s other social outlets include Facebook, she has more than 16 million “likes,” and Instagram, where @TheEllenShow has more than 6 million followers. In gaming, Ellen’s Heads Up! paid app debuted in May 2013 and has more than 5.5 million downloads to date. EllenTV.com, the official website of her daily talk show, generates more than 100 million page views monthly.

“The Ellen DeGeneres Show,” now in its 12th season, is produced by A Very Good Production and WAD Prods. in association with Telepictures, and is distributed by Warner Bros. Domestic Television Distribution. It’s shot at Warner Bros. Studios in Burbank.

Ellentube, which serves preroll video ads, uses an online-video player from New York-based Kaltura.

More TV

  • Mary Higgins Clark

    Reel One, Element 8 and La Sabotière to Develop Mary Higgins Clark's Crime Novels

    Montreal-based producer and distributor Reel One Entertainment has partnered with U.S. producer Element 8 Entertainment and Paris-based La Sabotière to develop an anthology series based on the novels of American crime writer Mary Higgins Clark. U.S. screenwriter and author Ilene Rosenzweig, whose credits include “Station 19” and “Girlfriend’s Guide to Divorce,” is attached as writer [...]

  • Informer

    Mipcom Roundup: All3Media and Blue Ant Sell in Asia, Lagardère Buys in Spain

    In Variety’s third Mipcom Roundup Alibaba’s streaming platform Youku gets BBC programs, Lagardère buys full ownership of Barcelona’s Veranda, Banijay rolls out Guinness World Records series, Blue Ant International sells and renews and All3Media Intl. extends into Japan and Taiwan. All3Media Strikes Deals in Japan, Taiwan All3Media has grown its footprint in Asia thanks to newly announced [...]

  • Help Wanted: Amazon Studios International Execs

    Help Wanted: Amazon Studios International Execs Talk European Expansion

    If there’s a perfect example of Amazon Studios’ strategy with its local-language international TV content, Japan’s “Documental” would be it. The series revolves around 10 comedians who battle to make one another laugh in an elimination-style competition. James Farrell, Amazon Studios’ head of international originals, said it was a good example of an unconventional idea [...]

  • vernon-subutex

    Studiocanal Closes North America SVOD on ‘Vernon Subutex’ with Topic (EXCLUSIVE)

    CANNES —  Forging what could well be a fertile relationship, Studiocanal has sold North American SVOD rights on Canal Plus Creation Original “Vernon Subutex,” and “Pros and Cons,” from Denmark’s SAM Productions, to First Look Media’s Topic. Targeting “culture cravers,” “an audience deeply involved in social, political and cultural issues of today,” general manger Ryan [...]

  • Spin the Wheel

    Endeavor Content, TF1 to Co-Produce 'Spin the Wheel's French Adaptation (EXCLUSIVE)

    Endeavor Content has closed a co-production deal for Glassman Media’s hit gameshow “Spin the Wheel” with France’s leading commercial network, TF1. The deal marks the first major international primetime commission for the show. Production is set to start in early 2020 and TF1 will air it on primetime. Glassman Media will be building an international [...]

  • Lourdes-Diaz

    AGC TV and Gretchen Goldsmith Launch New Music Reality Format, ‘The Fandom’

    A new kind of reality TV format is hitting Mipcom. AGC Television, the TV production and distribution unit of Stuart Ford’s indie content studio, AGC Studios, has joined forces with Emmy-winning executive producer Gretchen Goldsmith to produce a new hybrid format called “The Fandom.” This is the first music/reality show from AGC TV, which has [...]

  • Discovery, ProSiebenSat.1 Streamer Joyn Will Launch

    Discovery and ProSiebenSat.1's Joint Streamer, Joyn, Will Get International Launch

    Joyn, the streaming service run jointly by Discovery and German media giant ProSiebenSat.1, will roll out internationally in addition to launching a premium tier domestically later this year. At Mipcom in Cannes, ProSiebenSat.1 CEO Max Conze was asked whether the service, which offers on-demand content and linear channel feeds, would launch beyond Germany. “We definitely [...]

More From Our Brands

Access exclusive content