Maker Studios, the YouTube multichannel network owned by Disney, reached an exclusive deal with Latino-focused MCN MiTú to develop original and branded content aimed at the fast-growing U.S. Hispanic market.
Under the pact, Maker will work with MiTú’s base of Hispanic talent to produce “culturally relevant” short-form content, in both Spanish and English. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.
Deal comes after MiTú raised $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.
“Hispanic millennials in the U.S. are avid viewers of online video across all platforms,” said Jason Krebs, Maker’s head of sales. “Teaming up with MiTú allows us to meet the demands of so many of our brand partners who want to connect with today’s young generation of Latinos, as well as provide this service to new advertising partners.”
For MiTú, the deal with Maker adds another powerful distribution and biz partner. Last month MiTú signed a multiyear, multiplatform deal with Spanish-language media giant Televisa, under which the companies will jointly develop and distribute programming and formats. MiTú also has a syndication deal for short-form content with Univision Communications.
MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.