×
You will be redirected back to your article in seconds

Disney Channel to Bring Maker Studios’ YouTube Stars to TV

Maker Studios, the large YouTube multichannel network acquired by Disney, is working with corporate cable cousins Disney Channel and Disney XD to produce TV specials featuring digital talent.

In the U.S., Disney Channel and Disney XD have each committed to an original Maker-branded half-hour special, with additional opportunities in development with Disney Channels Worldwide. The companies announced the new programming initiative at Mipcom.

The cross-platform tie-ups are just the sort of synergy execs promised with the Mouse House’s purchase of Maker Studios for half a billion dollars this year, in a deal that could be worth up to $950 million.

The first Maker block will be a Halloween-themed program airing as part of Disney Channel’s annual “Monstober” event. The special will feature two 11-minute episodes airing as a 22-minute program, highlighting the best Halloween content from the Maker network. The episodes also feature original vignettes and sketches produced by Maker specifically for Disney Channel.

Both Maker and Disney Channel stars will host the episodes. Specific talent has not been announced for the TV special. (According to a tweet posted Saturday by the MCN, Maker creators appearing in “Monstober”-branded content will include Mortem3r, AJ Rafael, Mikey Murphy and Lana; however, Maker reps later said that was posted in error.)

The Maker-branded block for boy-skewing cabler Disney XD will follow the same format, but will instead feature the best pranks from Maker’s network of YouTube creators.

According to Maker Studios, its network of 55,000 content creators spans the globe — so the format can be localized by market with native talent and clips.

Separately, Maker cut a deal with “America’s Funniest Home Videos” producer Vin Di Bona Prods. that will include “ShayFV,” a weekly 17-episode series hosted by YouTube star Shay “Shay Carl” Butler keying off the “AFV” brand. “AFV” is entering its 25th year on Disney-owned ABC with the season premiere Sunday night.

More Digital

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

More From Our Brands

Access exclusive content