×
You will be redirected back to your article in seconds

DirecTV Launches First Over-the-Top Video Service, Yaveo, for U.S. Hispanic Audiences

DirecTV, seeking a revenue stream beyond pay TV, has launched Yaveo — its first Internet-only subscription video service, aimed at U.S. Hispanic consumers — in conjunction with partners including broadcast giant Univision Communications and Viacom.

The Yaveo Spanish-language service is $7.99 per month, with the first month free. The over-the-top service promises access to thousands of hours of movies, TV shows and sports, including Univision telenovela “La Malquerida” (“The Bad Mistress,” pictured above); “All the Pretty Horses” with Matt Damon and Penélope Cruz; Roberto Rodriguez’s 1995 “Desperado,” starring Antonio Banderas; and (oddly) “Paul Blart: Mall Cop,” starring Kevin James.

Yaveo will include TV shows and movies from studios and networks including Univision’s suite of networks, beIN Sports en Español, Nick en Español, Canal 22, Pasiones, Canal Once, RCN, Caracol, TMN (The Movie Network), Cine Sony Television, MTV Tr3s, El Garage, ¡Hola!TV and Video Rola.

DirecTV’s Yaveo service is not available to users outside the U.S. The OTT package doesn’t require a satellite TV subscription or contract. The service will initially be available on PCs, Macs and Android devices, to be followed by iPhone, iPad, Microsoft’s Xbox 360 and other devices.

Popular on Variety

DirecTV CEO Mike White had previously announced that the satcaster would launch a Hispanic-focused OTT service this year. He said the company was looking at launching additional niche-oriented content packages as well.

“Yaveo gets DirecTV into the OTT business, and we’re excited to start with a compelling Spanish-language service targeted to the Hispanic community,” said Paul Guyardo, the company’s chief revenue and marketing officer. “We’ll learn a great deal, use the findings to grow and improve the Yaveo platform and expand our OTT offering over time.”

AT&T is in the process of acquiring DirecTV, a deal that is pending regulatory review.

More Digital

  • NENT Group to Focus on Scripted

    Scandinavia's NENT Group to Focus on Scripted Content Production, Distribution

    Nordic Entertainment Group (NENT Group), one of Scandinavia’s biggest media groups, is set to reorganise and focus on scripted drama and film production and distribution. The company is looking to bring in a minority equity partner on board to bolster its scripted drama production business. As part of the reorg, NENT Group will divest its [...]

  • Asa Butterfield in Netflix's Sex Education

    Why Netflix U.K. Is Leaning Into Impact Campaigns For Originals

    Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile. But for Netflix, this level of campaigning is particularly important [...]

  • Apple TV Plus

    Apple TV Plus Had 'Immaterial' Revenue in Launch Quarter Amid One-Year Free Deal

    Apple reported record-setting sales of nearly $92 billion for the three months that ended 2019 — but Apple TV Plus, the flashy new subscription-video service it bowed last fall, wasn’t part of the tech giant’s growth story. Apple TV Plus revenue “was immaterial to our results” for the period, CFO Luca Maestri told analysts on [...]

  • NFL

    NFL Responds to Widespread Hack That Hijacked Social-Media Accounts

    The NFL, a week before Super Bowl LIV, was targeted by a hacking collective that temporarily commandeered social media accounts across Twitter and other platforms for the league and multiple teams. In the attack, 15 of the NFL’s teams — including the Super Bowl-bound Kansas City Chiefs and San Francisco 49ers — as well as [...]

  • A security guard wears a mask

    China’s Media Regulator Cuts 'Entertaining' TV Content During Coronavirus Crisis

    China’s media regulator has responded to the deadly coronavirus epidemic sweeping the country by cutting “entertaining” TV shows and boosting news programs, it said Tuesday, at a time when millions are stuck at home under quarantine. The announcement comes just days after it declared it was also doing the opposite: actively working to bring in [...]

  • LUNA NERA

    Netflix Unveils Third Italian Original, 17th Century Witchcraft Series 'Luna Nera'

    Netflix and production company Fandango on Tuesday unveiled the streamer’s third Italian original “Luna Nera” (Black Moon), a fantasy rooted in historical reality about a group of women accused of witchery in 17th century Italy. The innovative show will drop on January 31 in the roughly 190 territories where Netflix operates. Shot in Rome’s revamped Cinecittà Studios [...]

More From Our Brands

Access exclusive content