Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Oct 27, 2014 – Sunday Nov 2, 2014|
|2||2||America’s Got Talent||4,625|
|3||4||America’s Funniest Home Videos||4,288|
|4||3||Dancing With the Stars||3,098|
|6||7||The Big Bang Theory||1,557|
|7||–||The Vampire Diaries||1,262|
|10||–||Agents of S.H.I.E.L.D.||883|
|Cable/Streaming||Monday Oct 27, 2014 – Sunday Nov 2, 2014|
|1||1||Key and Peele||10,487|
|2||2||The Walking Dead||6,707|
|4||4||Pretty Little Liars||3,408|
|5||5||American Horror Story||2,836|
|6||–||19 Kids and Counting||1,611|
|8||7||Sons of Anarchy||1,263|
|Late Night||Monday Oct 27, 2014 – Sunday Nov 2, 2014|
|1||1||The Tonight Show Starring Jimmy Fallon||52,153|
|2||2||Jimmy Kimmel Live||14,368|
|4||4||Last Week Tonight With John Oliver||7,471|
|5||5||The Graham Norton Show||3,520|
|Trending||Monday Oct 27, 2014 – Sunday Nov 2, 2014|
|Dog and Beth: On the Hunt||83||+1,194%|
- A game-changing plot twist on “The Vampire Diaries” this week positioned the program on the Broadcast Top 10 leaderboard, driving significant social buzz around the show. The CW used this moment to continue to evangelize its spin-off, “The Originals,” and, in another unexpected twist, the top performing Facebook post on “The Vampire Diaries’” Facebook page was actually their lone post cross-promoting “The Originals” which was liked, shared, and commented-on more than 120k times.
- The wedding of Jessa Duggar to Ben Seewald on this week’s special episode of TLC’s “19 Kids and Counting” drove notable social engagement for the TV show, leading to its first appearance on the Cable/Streaming Top 10 leaderboard. The Facebook post sharing People magazine’s exclusive first look at the wedding was the show’s top performing post of the past 90 days with nearly 250k likes, shares and comments and was one of 15 posts garnering over 1MM engagements on Facebook this week.
- “The Tonight Show Starring Jimmy Fallon” reached a new peak this week, achieving the highest DAR-TV of all time. Fallon’s DAR-TV increased more than 120 percent from last week, after his YouTube channel got a workout playing Daniel Radcliffe’s rendition of the rap “Alphabet Aerobics” for more than 20MM viewers in just five days. The clip was also shared on the show’s Facebook page where it racked up 140k Likes, Shares and Comments.
- Netflix released a trailer for its new original series “Marco Polo,” based on the early years of the historical figure’s life, landing the show on this week’s Trending leaderboard. The teaser trailer has already garnered nearly 1MM views ahead of the series’ December 12 premiere – the next big debut for Netflix Originals.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending leaderboard surfaces the three programs, from across the programming universe, that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
For other questions pertaining to methodology, contact ListenFirst Media.