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Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to TV shows (see the film version here). Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined. For more on the methodology behind DAR, scroll to the bottom of the article.

Digital Audience Ratings (DAR)
Weekly Top 10 Monday Sept 22, 2014 – Sunday Sept 28, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 24,380
2 8 The Voice 10,439
3 7 Last Week Tonight with John Oliver 9,628
4 2 Jimmy Kimmel Live 8,957
5 10 SportsCenter 8,607
6 4 Conan 7,701
7 Key and Peele 6,359
8 3 America’s Got Talent 5,818
9 The Walking Dead 5,802
10 6 Sesame Street 4,673
Key
First time on the chart
Pinnacle Rank

Trending Monday Sept 22, 2014 – Sunday Sept 28, 2014

PROGRAM RATING(000) % CHANGE
Devious Maids 121 +586%
Better Call Saul 232 +524%
Snooki & Jwoww 93 +514%

 

Insights:

  • “The Voice” premiered its seventh season on a high note, leading the show to number two in this week’s Digital Audience Ratings. The blind audition videos are a proven hit with fans on YouTube, and posts featuring the show’s four celebrity judges drove excitement on Facebook, as fans sang their praise in the comments.
  • “Key & Peele” made its first top 10 appearance this week thanks to its Alien Impostors YouTube clip, which has garnered 1.8M views to date, making it the show’s most-viewed YouTube clip of the past six months. The clip was also shared on the show’s Facebook page, where it was liked, commented on, and shared more than 150K times.
  • Lifetime’s announcement that “Devious Maids” will return for season three caused a stir as the #DeviousArmy turned to social media to share their excitement, landing it at the top of this week’s Trending list. The series renewal announcement was the show’s top performing post of the year on Facebook.
  • “Breaking Bad” spin-off “Better Call Saul” climbed to number two on this week’s Trending list, thanks to the release of a new series premiere teaser clip five months out from the show’s premiere on AMC.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program and film pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program or film are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Variety Weekly Top 5 and Trending Leaderboards for film represent the 7-day (Wednesday – Tuesday) sum total of DAR for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

For both television and film, the Trending Leaderboard surfaces the three programs or films that tracked the largest relative growth in DAR (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR.

ListenFirst monitors the official digital account owned by the program or film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program or film’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program or film contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program or film-specific presence, content related to the program or film in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.