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Digital Audience Ratings: ‘The Mysteries of Laura’s’ Trending is Revealed, Levine’s Voice Takes ‘Fallon’ to the Top

Mysteries of Laura debra messing

Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to TV shows (see the film version here). Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined. For more on the methodology behind DAR, scroll to the bottom of the article.

Digital Audience Ratings (DAR)
Weekly Top 10 Monday Sept 1, 2014 – Sunday Sept 7, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 3 The Tonight Show Starring Jimmy Fallon 34,210
2 1 Jimmy Kimmel Live 20,107
3 2 The Simpsons 10,501
4 5 America’s Got Talent 9,491
5 8 SportsCenter 5,779
6 4 Pretty Little Liars 5,681
7 6 Conan 5,466
8 10 Top Gear 4,721
9 9 Sesame Street 4,474
10 7 The Voice 4,135

Trending Monday Sept 1, 2014 – Sunday Sept 7, 2014

PROGRAM RATING(000) % CHANGE
The Mysteries of Laura 540 +1,346%
Selfie 829 +677%
Anthony Bourdain: Parts Unknown 40 +668%

 

Insights:

  • Leading the ratings this week, “The Tonight Show” racked up audience love thanks to Fallon’s musical skits with special guests Adam Levine and Meghan Trainor. Combined, these two videos drove over 15M views thanks to promotion for the videos across Facebook and Twitter.
  • As fall premiere season draws closer, new and returning series are experiencing a surge in engagement thanks to fan hype and marketing machinations. “The Mysteries of Laura” topped this week’s Trending list, two weeks out from its series premiere, thanks to a major surge in views of the official trailer. Sporting a DAR of 540,166, it’s still trailing the top-rated freshman broadcast program this week, the CW’s “The Flash,” which registered an 840,172 and has been consistently in that range for several weeks.
  • Three weeks out from its season four premiere, “Anthony Bourdain: Parts Unknown” has started to light up Facebook – a tune-in reminder post for the premiere, featuring a photo of Bourdain and a link to the show’s official site was the show’s second best performing Facebook post of 2014, behind only the show’s season three tune-in reminder.

 

Methodology:

ListenFirst Digital Audience Ratings (DAR) are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program and film pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program or film are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Variety Weekly Top 5 and Trending Leaderboards for film represent the 7-day (Wednesday – Tuesday) sum total of DAR for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

For both television and film, the Trending Leaderboard surfaces the three programs or films that tracked the largest relative growth in DAR (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR.

ListenFirst monitors the official digital account owned by the program or film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program or film’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program or film contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program or film-specific presence, content related to the program or film in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.