Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Cable/Streaming||Monday Nov 10, 2014 – Sunday Nov 16, 2014|
|1||1||Key and Peele||7,597|
|2||2||The Walking Dead||5,554|
|4||4||Pretty Little Liars||2,198|
|5||6||Sons of Anarchy||2,035|
|6||5||American Horror Story||1,448|
|10||–||Naked and Afraid||970|
|Late Night||Monday Nov 10, 2014 – Sunday Nov 16, 2014|
|1||1||The Tonight Show Starring Jimmy Fallon||30,325|
|2||2||Jimmy Kimmel Live||19,791|
|4||3||Last Week Tonight With John Oliver||8,216|
|5||5||Late Show With David Letterman||3,783|
|Trending||Monday Nov 10, 2014 – Sunday Nov 16, 2014|
- One week out from its winter finale, “Grey’s Anatomy” landed on the Broadcast Top 10 leaderboard thanks to the show’s most notorious couple. Ellen Pompeo celebrated her birthday on November 10th, and the show’s happy birthday wishes to her on Facebook and Instagram drove a combined 445k likes, comments, and shares. Simultaneously, rumors of her on-screen husband, McDreamy (Patrick Dempsey), leaving the show drove Wikipedia page views up 22% from last week.
- Seth Rogen and James Franco got “Naked and Afraid,” and planted the show on this week’s Cable/Streaming Top 10 leaderboard for the first time. The famously-funny duo starred in a clip to promote their upcoming appearance on the show’s December 7th special – the clip was posted on Discovery’s YouTube channel and on the show’s Facebook Page. Their guest appearance is part of a stunt to promote their new movie, “The Interview,” in theaters this Christmas.
- A&E’s new reality series “Country Buck$” charged ahead on YouTube this week as the network released two new promo clips, shooting the show to the top of this week’s trending list.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
For other questions pertaining to methodology, contact ListenFirst Media.