Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Nov 3, 2014 – Sunday Nov 9, 2014|
|2||2||America’s Got Talent||5,137|
|4||4||Dancing With the Stars||2,770|
|5||3||America’s Funniest Home Videos||2,455|
|7||6||The Big Bang Theory||1,368|
|8||7||The Vampire Diaries||1,246|
|Cable/Streaming||Monday Nov 3, 2014 – Sunday Nov 9, 2014|
|1||1||Key and Peele||9,305|
|2||2||The Walking Dead||4,589|
|4||4||Pretty Little Liars||2,595|
|5||5||American Horror Story||1,723|
|6||8||Sons of Anarchy||1,409|
|7||–||Orange is the New Black||1,314|
|Late Night||Monday Nov 3, 2014 – Sunday Nov 9, 2014|
|1||1||The Tonight Show Starring Jimmy Fallon||37,855|
|2||2||Jimmy Kimmel Live||32,840|
|3||4||Last Week Tonight With John Oliver||9,368|
|5||–||Late Show With David Letterman||2,498|
|Trending||Monday Nov 3, 2014 – Sunday Nov 9, 2014|
|Wake Up Call||137||+66,573%|
|Edge of Alaska||164||+17,545%|
- “Supernatural” surfaced on the Broadcast Top 10 leaderboard this week – the show took the number six spot as The CW gears up for the show’s 200th episode on Nov. 11. Throughout the week, the show promoted the upcoming episode online and offline, with a 200th episode fan screening event featuring a “Tumblr GIF Booth.” The cast and fan-generated GIFs captured at the event were auto-posted to an event website and select photos were shared on the show’s Facebook page, leading to a 148% increase in Facebook engagement this week.
- “Girls” is back! The hit HBO series announced its much-anticipated season four premiere date along with a full trailer, landing the show on this week’s Trending and Cable/Streaming Top 10 leaderboards. The trailer was shared on Facebook and YouTube, and the announcement led to a 50% increase in Wikipedia Page Views compared to last week.
- “Orange Is the New Black” reappeared on the Cable/Streaming Top 10 leaderboard at number seven this week thanks to its Instagramming spree from the set of season 3. On 11/8 and 11/9, the show posted 17 photos from the set, driving more than 700k Instagram engagements, including 20k new followers. The top post by a landslide was a photo of star Taylor Schilling in her jumpsuit with 78k likes and comments.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
For other questions pertaining to methodology, contact ListenFirst Media.