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Digital Audience Ratings: ‘Kimmel’ Snags Top Spot With a Little Help From His ‘Friends’

Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to TV shows (the Film version launches this Thursday). Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined. For more on the methodology behind DAR, scroll to the bottom of the article.

Digital Audience Ratings (DAR)
Weekly Top 10 Monday Aug 25, 2014 – Sunday Aug 31, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 7 Jimmy Kimmel Live 23,920
2 The Simpsons 20,134
3 1 The Tonight Show Starring Jimmy Fallon 14,494
4 4 Pretty Little Liars 9,749
5 3 America’s Got Talent 8,341
6 2 Conan 5,067
7 9 The Voice 4,366
8 SportsCenter 4,293
9 10 Sesame Street 4,002
10 Top Gear 3,795

Trending Monday Aug 25, 2014 – Sunday Aug 31, 2014

PROGRAM RATING(000) % CHANGE
Transparent 54 +2,220%
The Bachelor 220 +1,346%
The Simpsons 20,134 +1,248%

 

Insights:

  • Jimmy Kimmel Live” topped the charts this week, driven by 13MM views, thumbs ups and comments on his “Friends” reunion skit, featuring Jennifer Aniston, Courteney Cox and Lisa Kudrow. The YouTube clip was also shared on the official “Jimmy Kimmel Live” Facebook page, where it received nearly 10k likes, shares and comments.
  • Homer Simpson took on the ALS Ice Bucket Challenge on August 26, and nominated Donald Trump to step up next. The clip, posted to “The Simpsons’” official Facebook page and YouTube channel drove more than 125k Facebook post engagements, and 16MM YouTube views. (The Donald dutifully accepted two days later.)
  • The “Pretty Little Liars’” finale on August 26 drove high engagement on Instagram and Twitter, with more than 4.2MM Instagram engagements, and over 1MM Twitter engagements during the week. The show’s top Instagram post was added the day after the finale, and reminded fans of the show’s special episode return for Halloween, garnering more than 125k likes and comments.
  • In trending programs this week, Amazon’s already acclaimed new original series “Transparent” released its first trailer, driving a notable uptick in digital engagement on the show’s official Facebook page and Amazon Studios’ YouTube channel.

 

Methodology:

ListenFirst Digital Audience Ratings (DAR) are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program and film pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program or film are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Variety Weekly Top 5 and Trending Leaderboards for film represent the 7-day (Wednesday – Tuesday) sum total of DAR for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

For both television and film, the Trending Leaderboard surfaces the three programs or films that tracked the largest relative growth in DAR (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR.

ListenFirst monitors the official digital account owned by the program or film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program or film’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program or film contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program or film-specific presence, content related to the program or film in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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