Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Nov 17, 2014 – Sunday Nov 23, 2014|
|2||2||America’s Got Talent||4,402|
|3||4||Dancing With The Stars||3,663|
|4||5||America’s Funniest Home Videos||3,136|
|8||–||The Vampire Diaries||1,148|
|Cable/Streaming||Monday Nov 17, 2014 – Sunday Nov 23, 2014|
|1||1||Key and Peele||7,433|
|2||2||The Walking Dead||5,293|
|3||4||Pretty Little Liars||4,579|
|5||5||Sons of Anarchy||1,662|
|9||6||American Horror Story||1,053|
|Late Night||Monday Nov 17, 2014 – Sunday Nov 23, 2014|
|1||2||Jimmy Kimmel Live||36,014|
|2||1||The Tonight Show Starring Jimmy Fallon||33,412|
|4||4||Last Week Tonight With John Oliver||4,174|
|5||5||Late Show With David Letterman||2,438|
|Trending||Monday Nov 17, 2014 – Sunday Nov 23, 2014|
|The Late Show With Craig Ferguson||1,298||+642%|
- For the second time ever, “Jimmy Kimmel Live!” surpassed Fallon on the Broadcast leaderboard, and earned the highest overall DAR – TV rank this week. Kimmel’s latest installment of “Celebrity Mean Tweets” is to thank for the 18% increase in engagement – the YouTube clip, featuring stars such as Gwyneth Paltrow and Lena Dunham reading mean Tweets about themselves, was also shared on Facebook and racked up more than 13.5MM engagements between the two channels in just three days.
- Cinemax released the trailer for its third season of “Banshee” this week, landing the show a spot on the Cable/Streaming and atop the Trending leaderboard. The trailer, originally shared on YouTube, was linked to from the show’s Facebook page, where it also shared additional clips and past season catch-up reminders throughout the week.
- “Gotham” reappeared on the Broadcast leaderboard this week thanks to increased engagement across Facebook, Instagram and Wikipedia. Fans showed excitement for Penguin’s return by liking, commenting, and sharing the top Facebook and Instagram posts more than 135k times, while Wikipedia page views were up 6% from last week. Despite this week’s surge, “Gotham” still trails its superhero competitor, “The Flash.”
- After three successful seasons followed by a 16-month hiatus, “Luther” announced its return to BBC for a two-episode mini-series, set to premiere in 2015. The show announced its return by sharing a Facebook post from BBC One’s page – the show’s first social activity in over a month. Meanwhile, word is spreading that Fox is developing a remake of the show to air in the U.S. sometime next year.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
For other questions pertaining to methodology, contact ListenFirst Media.