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Digital Audience Ratings: Foo Fighters Launch ‘Letterman,’ ‘The Little Couple’ Has a Giant Week

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Weekly Top 10 Monday Oct 13, 2014 – Sunday Oct 19, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 36,076
2 5 Jimmy Kimmel Live 15,642
3 4 The Voice 13,408
4 2 Key and Peele 13,060
5 3 The Walking Dead 10,753
6 6 Last Week Tonight with John Oliver 10,065
7 Conan 5,941
8 10 America’s Got Talent 5,777
9 Late Show With David Letterman 5,593
10 Sesame Street 5,308
Key
First time on the chart
Pinnacle Rank

Trending Monday Oct 13, 2014 – Sunday Oct 19, 2014

PROGRAM RATING(000) % CHANGE
Freestyle Love Supreme 604 +189,135%
The Little Couple 2,222 +4,014%
State of Affairs 442 +887%

 

Insights:

  • The Foo Fighters’ week in residency to promote their new album and HBO special, “Sonic Highways,” propelled the “Late Show With David Letterman” to its first appearance on the top 10. The “Five Nights of Foo” were heavily promoted by the show’s digital presences, including 28 Facebook posts, 13 Youtube videos, and 4 Instagram photos. The official Foo Fighters Facebook page not only tagged the “Letterman” page in a thank you post, but also linked to “Letterman’s” “Wars Pigs” and “Kick It Out” performances from the show.
  • TLC’s “The Little Couple” had a giant week on Facebook, earning the second most Facebook engagements of any television program, behind “The Walking Dead.” “The Little Couple’s” Q&A post on Facebook drove over 1.4MM engagements.
  • NBC’s “State of Affairs” is on an upward trend before the first episode even airs. Landing the third spot on this week’s Trending leaderboard, the show continues to share new Facebook posts and YouTube clips, while the official trailer, released this past May, continues to drive the most engagements for the program.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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