You will be redirected back to your article in seconds

Digital Audience Ratings: Fall TV Recap – Who’s on Top?

The bulk of this season’s fall freshman broadcast shows have premiered, and while the winners and losers according to traditional ratings are out, it’s time to dig into the rest of the social and digital landscape to see the rest of the story – what’s been happening across Facebook, Google+, Instagram, Tumblr, Wikipedia, and YouTube. The ListenFirst Digital Audience Ratings (DAR)-TV provide a view into all of these platforms by surfacing what programs are driving the most fan frenzy, as measured by engagements on each platform.

First things first: Pre-premiere findings that superheroes would reign supreme this season were right on the money. “Gotham,” which FOX has already ordered an additional six episodes of (bringing the first season total to 22 episodes), is #1 overall with a DAR-TV of 11,170,570, while The CW’s “The Flash” has landed in second place at 9,479,159. “Marry Me” (NBC), “Selfie” (ABC) and “Constantine” (NBC) round out the top 5 shows based on their DAR-TV since the beginning of September.

Among the networks, NBC tops the charts in terms of overall DAR-TV across six new shows this fall, but The CW leads the broadcasting pack in terms of average DAR-TV per show, riding the engagement from two of their recent bows, “The Flash” and “Jane the Virgin.” FOX follows behind The CW thanks to strong engagement from “Gotham” and “Red Band Society.”

Where is all this digital engagement coming from for the toppers? “Gotham” is leading the pack across all new programs when looking at Facebook, Google+, and Wikipedia (a proxy for search volume). On Facebook, “Gotham’s” top two posts – one from the day of the premiere, and one from the day after – generated a combined 175K engagements. “Gotham’s” search volume on Wikipedia, which often indicates general interest in a show, has also been enormous (2,319,718), nearly doubling that of the next biggest show on Wikipedia, “The Flash” (1,227,990).

Speaking of “The Flash,” while the show did not lead any one platform in particular, it did rank in the top 3 of all shows across 4 of the 6 platforms analyzed (the only misses for the show were Tumblr and Google+), showcasing the cross-platform appeal of “The Flash” and the many ways The CW engaged their audience. One common theme in “The Flash’s” social success – high engagement on the days of first-run episodes. Across Facebook and Instagram, the posts on episode premiere dates drove the most fan interactions, such as this video posted on Facebook the day of the series’ premiere or this Instagram post, the most engaging Instagram post to date, which also ran the day of a new episode premiere. So, while we expect time-shifted viewing from this audience, we see there is meaningful same-day engagement, as well.

On the other hand, NBC’s “Marry Me,” had YouTube to thank for driving up its DAR-TV and landing at third overall. To promote the show, the team set up a dream proposal for couple Jovan and Brett and put it on YouTube. The clip has racked up over 4.4M views since being posted on October 10th.

Another cross-platform success, “How to Get Away With Murder” found itself in the top 5 overall in 4 of the 6 platforms analyzed (not making the cut only on YouTube and Google+). Furthermore, “Murder” took gold with their Tumblr, an elaborately-themed page that is wowing fans with an ongoing rotation of character GIFs.

Instagram also revealed an interesting surprise. FOX’s “Red Band Societyfound the love on this social platform, a haven for younger viewers. The “Red Band Society” Instagram’s teen-friendly tone and questions to fans are working: the account has over double as many engagements as “Gotham,” the second place contender.

And while there’s only one official cancellation announcement so far this season, Manhattan Love Story, the DAR-TV numbers told the same story. Of the 24 shows that premiered across all the broadcast nets, the ABC relationship comedy sat squarely in the basement, drumming up a DAR-TV of 294,681.

Below you can find the full Top 10 programs and the network by network breakout.

Digital Audience Ratings (DAR) – TV
Freshman Broadcast Sept 1, 2014 – Oct 26, 2014

1 Gotham FOX 11,170,570
2 The Flash The CW 9,479,159
3 Marry Me NBC 7,392,641
4 Selfie ABC 4,858,222
5 Constantine NBC 4,186,459
6 Red Band Society FOX 4,037,530
7 How to Get Away With Murder ABC 2,932,586
8 The Mysteries of Laura NBC 2,910,314
9 Jane the Virgin The CW 2,268,624
10 Cristela ABC 2,243,362

Network Leaderboard Sept 1, 2014 – Oct 26, 2014

The CW 11,747,783 2 5,873,892
FOX 17,764,269 5 3,552,854
NBC 18,786,257 6 3,131,043
ABC 13,204,256 6 2,200,709
CBS 2,323,578 5 464,716



Popular on Variety

More Digital

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Kim Kardashian Kim Kardashian out and

    Nielsen Now Tracks Celebs' Social-Media Touts of TV Shows

    Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]

More From Our Brands

Access exclusive content