Dan Friedkin, Zak Kadison, Tim Kring and Bradley Thomas have partnered to form Imperative Entertainment, a new entertainment studio focusing on the development, production and financing of original and branded entertainment across film, television, video games, books, comics, and new media.

Imperative has also hired Justin Levy as EVP of Content, focusing on developing projects in the television space. Levy comes to Imperative from MTV, where he served as senior VP of Head of Scripted Series Programming.

Funded by Friedkin’s Friedkin Group, the new company will create, co-produce and acquire original concept-driven material with an emphasis on action, comedy, adventure, science-fiction, fantasy and thriller genres. Imperative will apply a multi-platform approach to development, creating self-contained content across different media channels simultaneously.

Imperative has strategic relationships and partnerships with videogame, book and comic publishers, providing a unique vantage point for content creators looking to develop original intellectual property from the ground up across various platforms.

As part of the deal, Imperative will acquire rights to Kadison’s “Blacklight” and begin developing the property.