×
You will be redirected back to your article in seconds

Coming Soon: Tweets, Vines Set to Play on U.S. Movie Screens This Summer

Entertainment-related tweets and six-second Vine videos are set to splash onto movie screens across the country starting this summer, through a deal between Twitter and in-theater advertising company National CineMedia.

Under the pact, NCM-affiliated theaters are expected to begin running a 1-minute weekly show focused on trending movie and entertainment content, powered by Twitter and Vine, starting in mid-2014. The programming will invite moviegoers to interact via hashtags, with the potential that their own tweets could be featured in the stream.

Currently, NCM and Twitter do not have any sponsors lined up for the series. NCM is still developing the on-screen format, after which the companies plan to start approaching brand sponsors. The social-media company is distributing the branded content through the Twitter Amplify video-promotion tool, which counts several TV networks and media companies as partners.

Cliff Marks, president of sales and marketing with NCM Media Networks, tubthumped the pact as an opportunity to reach socially minded movie fans. “Twitter has become an amazing barometer of movie trends, and this new show will take theater audiences beyond the red-carpet for an original look inside the world of movies,” he said in a statement.

The show will be updated weekly, “so anything that has happened in the twittersphere since the last show is fair game,” an NCM rep said. The exact lead time — the gap between when the show is produced and when it premieres in theaters — is still TBD.

NCM sells ads that are displayed in theaters — collectively representing 19,800 screens — owned by AMC Entertainment, Cinemark Holdings, Regal Entertainment Group and other regional theater chains. The Twitter-powered show will be distributed to movie theaters nationwide through NCM’s FirstLook preshow program.

More Digital

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

More From Our Brands

Access exclusive content