HONG KONG – Chinese online video site Shenzhen Xunlei Networking Technologies and Hollywood’s Motion Picture Association of America have struck a deal to promote legal access to film and TV shows.

The deal will involve Xunlei adopting content recognition technology to ensure that the MPA members’ content is protected. The MPA says the idea is to prevent “mass infringement” of content via Xunlei services.

A second component involves an educational initiative that will teach Chinese school students about legal access to content, and the consequences of infringing material.

“With the largest number of Internet users in the world, the Chinese market offers tremendous potential for content creators to make their works available online to hundreds of millions of consumers,” said MPAA senior executive VP Steven Fabrizio in a statement.