×

‘Batman v Superman’ Was the Most Popular Film at Comic-Con

The Caped Crusader has made his mark on Comic-Con.

Warner Bros. left the San Diego fanfest on Sunday on a very high note, with “Batman v Superman: Dawn of Justice” the most talked about film on Twitter, according to new data provided to Variety by research firms Mashwork and Way to Blue.

Around 73% of all emotional reactions to the trailer for the film, which will feature Batman and Superman on the bigscreen for the first time, considered it “amazing,” Mashwork said, while the reveal of Gal Gadot in costume as Wonder Woman was one of the biggest moments on Twitter, with the official photo from the studio retweeted over 7,000 times.

SEE ALSO: Photos from Comic-Con

The first teaser of Batman lighting up the Bat signal and looking up to see Superman hovering in the distance with glowing red eyes, received 248,960 mentions and 24,550 (10%) intent-to-view mentions over the course of the convention, Way to Blue said.

Warners also scored high with “Max Max: Fury Road,” which emerged as the sleeper hit of Comic-Con, according to Mashwork, due to the first footage shown from the film.

“Mad Max” had the highest portion of its conversation driven by people saying it was “crazy” (28% of all emotional reactions) and “insane.”

“The Hobbit” also emerged as one of the most buzzed about films, with photos and tweets from the cast generating over 9,300 retweets, while Lee Pace, Evangeline Lilly and “The Hobbit’s” Twitter account among the most mentioned handles during Comic-Con. A selfie from Benedict Cumberbatch also drove large amounts of conversation, Mashwork said.

The combination of films and TV shows put Warner Bros. on top when it comes to studio-related discussions, with the company generating a 37% share of conversations throughout the convention. Marvel came in second with 15% of studio conversation.

Marvel did well with “Age of Ultron,” generating 173,782 mentions and 22,648 (13%) intent-to-view mentions, putting the 2015 release as the fifth most buzzed about title at Comic-Con, following “Batman v Superman,” “Mad Max, “The Hobbit: Battle of the Five Armies” and “Guardians of the Galaxy,” Way to Blue said.

Legendary Entertainment’s “Godzilla” sequel (61,902 mentions) and “Skull Island” movie (15,123) announcements didn’t crack Way to Blue’s top ten when it comes to buzz.

While films were a big draw, television dominated most discussions, not surprising, given the sheer number of high-profile projects presented at the convention.

HBO’s “Game of Thrones” led TV discussions, following a cast panel where nine new castmembers were revealed, generating 201,681 mentions and 25,554 (13%) intent-to-view mentions.

Overall, Comic-Con, in some form — either as #ComicCon or #SDCC — generated 1.7 million mentions on its own from July 23-27.

Women also turned to Twitter than men throughout the week, with 53% of tweets coming from female fans of shows like “Supernatural,” “Teen Wolf,” “The Vampire Diaries” and “Once Upon a Time,” shows that generated a large amount of online chatter.

To garner its results, Mashwork’s Canvs analyzed tweets about entertainment to capture emotion within conversations and looked at a representative sample of 30,000 tweets from 242,000 Comic-Con tweets between July 25-27. To determine the emotional response to the films revealed at Comic-Con, it examined the branded hashtags and top tweets for each property.

For a futher breakdown of activity, see the charts below:

Popular on Variety

More Digital

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

More From Our Brands

Access exclusive content