×
You will be redirected back to your article in seconds

Baby Spider-Man Dances for Evian

Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City.

The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with a sequel, “Baby Inside,” in 2011. But it was last year’s “Baby & Me” video that took off, with over 135 million people watching the short that had people dancing with baby versions of themselves in 2013, making it last year’s most watched ad on YouTube (see below).

Evian is a promotional partner on “The Amazing Spider-Man,” which Sony releases in theaters around the world on April 16, and in the U.S. on May 2.

Agency BETC Paris produced the baby Spidey video that was directed by Tomas Skoging.

More Biz

  • church set Westworld Paramount Ranch Western

    Park Service Aims to Rebuild Western Town at Paramount Ranch in Two Years

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • Jim Acosta Microphone Moment

    First They Came For Acosta. Why We Sued Trump Before He Acts Again (Opinion)

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • Daniel GlassUJA-Federation of New York's Music

    Glassnote Music Strikes Strategic Partnership With Kobalt’s AWAL

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • Movie Theater

    Studios Expected to Push for Early Home Release in 2019 (EXCLUSIVE)

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • NetEase Discusses Importance of Chinese Gaming

    NetEase Discusses Importance of Chinese Gaming Regulation, Anti-Addiction Measures

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • Iggy Azalea at Hits 97.3, Fort

    Iggy Azalea Says She’s Signed a $2.7 Million Deal

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

  • Sheryl Sandberg

    Sheryl Sandberg: Facebook 'Absolutely Did Not Pay Anyone to Create Fake News'

    Evian has followed up its wildly successful “Baby & Me” online campaign with one that stars Spider-Man and a miniature version of himself mimicking his every move in the streets of New York City. The French water brand generated more than 75 million views with its first “Roller Babies” video in 2009, and scored with […]

More From Our Brands

Access exclusive content