×
You will be redirected back to your article in seconds

AwesomenessTV Buys YouTube MCN Big Frame for $15 Million

Deal by DreamWorks Animation unit follows Disney acquisition of Maker Studios

AwesomenessTV, the digital media arm of DreamWorks Animation, announced the acquisition of YouTube multichannel network Big Frame for $15 million in cash.

Deal continues trend of consolidation in the MCN sector, which included DWA’s acquisition last year of AwesomenessTV for $33 million (with an additional $84 million in earn-out fees).

Last week, in the biggest shakeup of the MCN biz to date, Disney announced the $500 million-plus acquisition of Maker Studios. In 2013, Maker had acquired online-video distributor Blip.

SEE ALSO: Disney Buys Maker Studios In Deal Worth At Least $500 Million

L.A.-based Big Frame, founded in 2011 by Sarah Penna and Steve Raymond, has more than 300 creator-run YouTube channels, which have more than 39 million subscribers and 3.6 billion views to date. Together, AwesomenessTV and Big Frame will deliver 80 million subscribers and nearly 1 billion views a month.

AwesomenessTV said Big Frame will bring it expertise in talent development as well as top YouTube stars.

“Sarah and Steve have a great track record for identifying and developing talent and we believe that working together we can build talent brands that will transcend YouTube,” AwesomenessTV CEO and co-founder Brian Robbins said in announcing the deal.

Added Raymond, Big Frame’s CEO: “We believe that Big Frame’s unique ability to build online communities combined with the Awesomeness team’s ability to create premium content and tell great stories will be a winning formula for the next stage of the entertainment industry’s evolution.”

AwesomenessTV said the deal, subject to various closing conditions, is expected to be completed later this month.

Big Frame had raised about $3.4 million in funding from investors including Anthem Venture Partners, DFJ Frontier, Pritzker Group Venture Capital, Richmond Park Partners, Lowercase Capital, Launchpad LA and Social Starts.

Big Frame was part of YouTube’s Original Channels initiative in the fall 2011, launching its first funded channel, Bammo, in April 2012 and the second, Polished, in 2013.

More Digital

  • Lauren Dolgen Exits as BuzzFeed Studios

    Lauren Dolgen Exits as BuzzFeed Studios Boss After a Year

    Veteran TV producer Lauren Dolgen has departed as head of BuzzFeed Studios after one year in the job. BuzzFeed had hired Dolgen, a longtime MTV producer who worked on shows including “Teen Mom” and “16 and Pregnant,” as head of BuzzFeed Studios to oversee the company’s slate of original content. Based in L.A., she had [...]

  • Snap-Derek-Andersen-Lara-Sweet

    Snap Fills Out Senior Ranks With CFO, HR Chief Appointments

    Snap CEO and co-founder Evan Spiegel has turned in house to fill the company’s CFO and head of human resources positions, completing an overhaul of the Snapchat parent’s executive ranks after a series of high-level departures. The company announced the appointment of Derek Andersen, currently Snap’s VP of finance, as chief financial officer. Andersen will [...]

  • Oculus Quest Gets Netflix App, But

    Oculus Quest Will Have Netflix, but Not Plex or HBO

    Facebook’s new Oculus Quest headset is launching with a number of high-profile gaming titles this Tuesday. Media apps on the other hand will take a bit of backseat, with some key players sitting this latest headset out for the time being. First, the good news for anyone who has pre-ordered the headset: One of the [...]

  • Lester Holt

    Chris Berend Tapped to Oversee NBC News' Digital Efforts

    Chris Berend, an executive who has been overseeing digital video for CNN and helped launch Great Big Story, a streaming-video site aimed at younger audiences, will jump to NBC News to lead its digital efforts. Berend will replace Nick Ascheim, who will move into a new role that is described as “improving digital and product [...]

  • Vogue, Conde Nast Entertainment Make Robert

    Robert Semmer Joins Condé Nast Entertainment & Vogue as Vice President of Video

    Condé Nast Entertainment and Vogue have named former Vice and Fader video executive Robert Semmer as their new vice president of video. Semmer will be based in New York and report to Croi McNamara, senior vice president of programming for Condé Nast Entertainment. “Anna and I are thrilled to welcome Robert to our award-winning video [...]

  • CEO of T-Mobile John Legere (L)

    FCC Chairman Backs T-Mobile, Sprint Merger With New Conditions

    FCC Chairman Ajit Pai gave a thumbs-up to T-Mobile and Sprint’s proposed $26 billion merger, after the companies committed to enhanced 5G buildout commitments and agreed to spin off Sprint’s Boost Mobile. T-Mobile and Sprint first announced their plans to merge in April 2018, looking to combine forces to take on industry leaders AT&T and [...]

More From Our Brands

Access exclusive content