×
You will be redirected back to your article in seconds

AMC Previews ‘Halt and Catch Fire’ TV Series on Yahoo’s Tumblr

Pilot also will launch on pay-TV partner VOD, Internet platforms ahead of June 1 TV premiere

AMC Networks is streaming the first episode of drama “Halt and Catch Fire,” about the dawn of the PC industry, in a two-week full-episode sampling promo on Yahoo’s Tumblr blogsite.

The cabler touts it as the first-ever TV series premiere on Tumblr, and the first time AMC has teamed with a social media platform to preview a new show. In addition, the “Halt and Catch Fire” pilot will be available through VOD and online services from cable and telco TV providers including Comcast, Time Warner Cable, AT&T U-verse, Verizon FiOS and Cox.

The premiere episode of “Halt and Catch Fire” is now available on AMC’s Tumblr page and via AMC.com, running through Saturday, May 31, the day before the TV premieres on AMC on June 1 at 10 p.m. AMC launched its branded Tumblr page for the promo, and it will be integrated on AMC.com and used to connect fans on both sites.

“Halt and Catch Fire” is “a perfect show for summer and — given the subject matter — a good fit for Tumblr’s first TV series premiere and AMC’s first social-media screening,” AMC president Charlie Collier said.

AMC’s promo follows Cartoon Networks’ premiere this spring of an episode of Adult Swim animated comedy “Rick and Morty” on Facebook’s Instagram ahead of its regular TV broadcast. But that was cut up into more than 100 clips to meet the Instagram limits of posting video clips of 15 seconds or less.

Also Monday, AMC will screen the premiere ep for Tumblr “influencers” at the company’s New York headquarters. The cabler has in recent weeks hosted private showings at tech companies including Apple, Twitter, Google and Dropbox, hoping to build buzz among the digerati.

“Halt and Catch Fire” from AMC Studios is a fictionalized history of the rise of the PC era in the early 1980s, set in Texas’ Silicon Prairie one year after IBM’s introduction of the personal computer. The 10-episode series is created by Christopher Cantwell and Christopher C. Rogers and exec produced by showrunner Jonathan Lisco (“Southland”), Gran Via Productions’ Mark Johnson (“Breaking Bad,” “Rectify,” “Diner,” “Rain Man”) and Melissa Bernstein (“Breaking Bad,” “Rectify”).

Drama revolves around fictional former IBM executive Joe MacMillan (Lee Pace), who plans to reverse-engineer the flagship product of his former employer. Show co-stars Scoot McNairy, Kerry Bishé and Cameron Howe.

Popular on Variety

More TV

  • Judith Light'Transparent' TV show Musical Finale,

    'Transparent' Team Talks 'Transformative Energy' of Trans Community

    As Amazon Prime Video prepares to send off “Transparent” with a musical finale movie on Sept. 27, the cast and creative team behind the show are hoping the impact of a character such as Maura Pfefferman (Jeffrey Tambor) will not be overshadowed by the controversy that the actor who portrayed Maura caused. “I believe that [...]

  • Cherry Jones

    Cherry Jones Wins 2019 Guest Drama Actress Emmy

    Cherry Jones won the 2019 guest drama actress Emmy for her work as the titular character’s mother, Holly Osborne, in Hulu’s “The Handmaid’s Tale.” This was Jones’ second consecutive nomination for the role but first win. Interestingly, both noms were for her work in the second season of the dystopian streaming series. After a few [...]

  • Jane Lynch, Cyndi Lauper Developing 'Golden

    Jane Lynch, Cyndi Lauper Developing 'Golden Girls'-Style Comedy for Netflix

    Jane Lynch and Cyndi Lauper just wanna have fun. The comedian and the 1980s music icon have joined forces to star in a new comedy project that may be heading to Netflix. Lynch let it slip backstage at the Creative Arts Emmys that she and Lauper will co-star in a comedy that she described as [...]

  • Luke Kirby71st Annual Primetime Creative Arts

    Luke Kirby Wins 2019 Guest Comedy Actor Emmy

    Luke Kirby has been crowned the winner of the 2019 guest comedy actor Emmy for his role as the real-life comic Lenny Bruce on Amazon Prime Video’s “The Marvelous Mrs. Maisel.” This was Kirby’s first-ever Emmy attention. He was nominated against a slew of “Saturday Night Live” players (Robert De Niro, John Mulaney and Adam [...]

  • Bradley Whitford photographed at the PMC

    Bradley Whitford Wins 2019 Guest Drama Actor Emmy

    Bradley Whitford won the 2019 guest drama actor Emmy for his role of Commander Joseph Lawrence on Hulu’s “The Handmaid’s Tale.” Whitford joined the cast of the streaming dystopian series at the end of its second season, in episodes that were released after the close of the 2018 Emmy eligibility window. The Television Academy agreed [...]

  • TV Review: 'Transparent' Series Finale

    TV Review: 'Transparent' Series Finale

    Amazon’s “Transparent” will have a chapter, or a section of one, in some to-be-written history of television, in part thanks to how brazen and how daring its ideas were for its moment. Some of those were ideas that came to seem simply logical in retrospect: The show was a pathbreaker for trans representation onscreen, casting [...]

  • Jane Lynch NBC Relatively Happy

    Jane Lynch Wins 2019 Guest Comedy Actress Emmy

    Jane Lynch has been crowned the winner of the 2019 guest comedy actress Emmy for her role of comic Sophie Lennon on Amazon Prime Video’s “The Marvelous Mrs. Maisel.” This was Lynch’s second consecutive nomination for the role but first win. However, it is her fifth Emmy overall, after winning a short form statue in [...]

More From Our Brands

Access exclusive content