×
You will be redirected back to your article in seconds

Amazon Streams More Video Than Hulu or Apple, But It’s Still Miles Behind Netflix

Amazon is touting a study finding that the number of streams delivered for its Prime Instant Video service nearly tripled year over year — and now surpasses Apple and Hulu in streaming-video usage.

But Amazon remains far behind Netflix, the leader in subscription video-on-demand market, while Google’s YouTube also delivers more video views than the Internet retailer does.

SEE ALSO: Netflix Video Usage More Than 10 Times Amazon and Hulu Combined

Amazon cited a report from Qwilt, a provider of online-video delivery and caching solutions, which found Amazon as of March 2014 streams more video than Hulu or Apple, jumping over those two services since March 2013. Netflix remains the No. 1 streamer, followed by YouTube. The data is gathered from MSO broadband providers that use the Qwilt systems.

“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of digital video and music for Amazon.

But Netflix is the undisputed champ, and actually gained more share than Amazon over the past year. Netflix represented 57.5% of the video-streaming market in March 2014, up from 52.5% a year ago — compared with Amazon’s increase from 0.6% to 3% share, according to Qwilt. Meanwhile, YouTube’s overall share declined over that period (from 28.2% to 16.9%), and Hulu climbed from 1.5% to 2.8%, the study found.

Other studies have shown Netflix is in a league of its own. In September 2013, Netflix represented 31.6% of all downstream Internet traffic in North America during primetime hours in September — nearly 20 times more peak-period bandwidth than Amazon video, which had 1.6% share, and 24 times more than Hulu (at 1.3%), according to a report by network-equipment maker Sandvine.

SEE ALSO: Amazon Aiming to Fire on All Video Cylinders, But It’s Playing Catch-Up

Last week, Amazon introduced Fire TV, a small, square set-top box that provides access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN and video rentals from Amazon, among other content. The Fire TV device also deliver photos, music and games to big-screen HDTVs.

With the set-top debut, Amazon has put in the last puzzle piece for an integrated homevideo ecosystem. It’s trailing on all fronts — lagging on devices, subscription VOD, content acquisition, original productions — but is aggressively investing in each area.

For Prime Instant Video, available as part of the $99 annual Prime free-shipping program, Amazon has acquired several exclusive series including PBS’s “Downton Abbey,” Fox’s “24,” BBC America’s “Orphan Black,” CBS’s “Under the Dome” and several kids’ shows from Viacom’s Nick Jr. like “SpongeBob SquarePants” and “Dora the Explorer.”

Amazon Studios’ first original series, “Alpha House” and “Betas,” debuted last fall. The company announced last week that it renewed “Alpha House” for a second season and greenlit four new primetime series — Chris Carter’s “The After,” “Bosch,”  “Transparent” and “Mozart in the Jungle” — along with two new children’s series, “Gortimer Gibbon’s Life of Normal Street” and “Wishenpoof!” Those series will be available on Prime Instant Video later in 2014 or early 2015.

More Digital

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

More From Our Brands

Access exclusive content