Amazon Prime Adds ‘Hannibal’ Season 1, Which NBC Hopes Will Fire Up Season 2 Ratings

Amazon.com Prime Instant Video customers will have one month to binge-watch the first season of NBC’s crime drama “Hannibal” — a windowing strategy the Peacock bets will whet appetites for the second run’s Feb. 28 premiere.

NBC’s expectation is that on-demand access to the critically acclaimed frosh sesason of “Hannibal” will pump up viewing for the TV airings. Ratings for AMC’s “Breaking Bad” appeared to benefit from Netflix’s release of the first part of season 5 shortly before the final episodes debuted on cable — with premiere on AMC garnering more than twice the audience of the prior season’s premiere.

SEE ALSO: Netflix Flexes New Muscle with ‘Breaking Bad’ Ratings Boom

Amazon obtained exclusive subscription VOD rights to “Hannibal” and four other NBCUniversal shows, under a deal the companies cut last year. The 13-episode first season of “Hannibal” became available on Prime Instant Video on Tuesday; it’s not available on any other VOD services, but is available on DVD and through electronic sell-through services including Apple’s iTunes and Amazon Video.

“Hannibal,” based on characters from Thomas Harris’ book “Red Dragon,” follows the story of the young Dr. Hannibal Lector — psychiatrist, criminal profiler and connoisseur of human flesh. Series from creator Bryan Fuller (“Pushing Daisies” and “Dead Like Me”) stars Mads Mikkelsen as Lector, and co-stars Hugh Dancy and Laurence Fishburne.

SEE ALSO: Amazon Locks Up Five NBCU Dramas, Playing Keep-Away from Netflix

“Hannibal” is from Gaumont International Television in association with Sony Pictures Television Networks. The series is also produced by Dino De Laurentiis Co. and Living Dead Guy Productions.

Amazon’s Prime membership program, $79 per year, offers free shipping on select products as well as access to a library of streaming video, which includes Amazon Studios originals “Alpha House” and “Betas.” The Prime Instant Video service competes most directly with Netflix.

More TV

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • GoliathSeason 3CR: Greg Lewis/Amazon Studios

    'Goliath’ Renewed for Fourth and Final Season at Amazon

    Amazon has renewed gritty legal drama “Goliath” for a fourth and final season. The series centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who seeks redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. [...]

  • Jon Favreau'The Mandalorian' TV show premiere,

    Jon Favreau Already Has a Star Picked for His 'Star Wars' Holiday Special

    The “Star Wars” franchise is no stranger to the strange and odd. But the wildest of all the offerings from the galaxy far, far away is the bizarre (but beautiful) “Star Wars Holiday Special.” And Jon Favreau is ready to resurrect it. The TV special celebrating the Wookiee holiday “Light Day” aired on CBS in [...]

  • Justin Marks FX

    'The Jungle Book' Writer Justin Marks Inks Overall Deal With FX Productions

    “Counterpart” creator and showrunner and “The Jungle Book” scribe Justin Marks has signed an overall deal to create new content for FX Productions. “Justin is a true creative talent and we feel fortunate to be his partners in supporting his vision of bold and ambitious storytelling,” said FX Entertainment original programming president Gina Balian. Marks, [...]

  • Tye Sheridan

    Tye Sheridan Starring in Survival Thriller 'Wireless' From Steven Soderbergh for Quibi

    Quibi has ordered another show with notable Hollywood talent attached: scripted series “Wireless” starring Tye Sheridan with Steven Soderbergh on board as executive producer. In the made-for-mobile-screens thriller, a smartphone has a central role. Sheridan (“Ready Player One,” “X-Men: Apocalypse”) plays a self-obsessed college student who is stranded in the Colorado mountains after he crashes [...]

More From Our Brands

Access exclusive content