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LONDON — U.K. streaming service Blinkbox, which is being offered for sale by its owner Tesco, has inked a content deal with leading independent movie distributor Entertainment Film Distributors. Blinkbox now offers all major movie releases, the company claimed.

Key titles added with the EFD deal include “American Hustle,” “The Butler” and “August: Osage County.”

Douglas Davis, Blinkbox’s director, content acquisition and sales, said: “The new deal with EFD means we have 100% coverage of major new movies released in the U.K.”

Blinkbox, which has more than 10,000 films and TV shows in its library, recently signed a content deal with broadcaster Channel 4 for TV series including comedies “The Inbetweeners,” “Peep Show” and “Derek,” starring Ricky Gervais.

Blinkbox has also announced the launch of a “watch offline” function, so customers can download movies and TV shows they have rented or purchased on Blinkbox to their tablets to watch on the go, without needing an internet connection.

Retail giant Tesco is looking to sell the streaming service or possibly close it down, according to press reports last month. Tesco has hired Lepe Partners to handle the sale.

The U.K. streaming market is now incredibly competitive with Amazon, Netflix, pay TV operator Sky, and telco BT all fighting for market share.

Blinkbox’s most recent accounts reveal that it lost £18.5 million ($29.2 million) in the year to February 2013, up from £5.7 million ($9 million) in 2012.