PARIS — Two weeks after launching in France, Netflix has signed a distribution deal with Orange, France’s leading telecom group.
The pact with Orange will allow Netflix to have its content distributed via set-top boxes and reach Orange’s 10 million subscribers.
Stephane Richard, Orange CEO, confirmed the deal with Netflix. The topper also said Orange, which operates the pay TV group Orange Cinema Series, would bow its own SVOD service on multiple screens in early November.
Although Orange Cinema Series has an exclusive first-window deal with HBO and has a attractive lineup of U.S. premium shows, Richard said the company’s SVOD service will draw a spotlight on French content.
Netflix could next sign a distribution pact with Free, another major ISP, although both parties have yet agreed on the terms of a deal. France’s other service providers are Numericable and SFR, which is being sold by Vivendi, Canal Plus’ parent company, to Numericable.
Netflix’ two biggest SVOD rivals in France are currently CanalPlay, the platform of pay TV giant Canal Plus which has 520,000 subscribers, and FilmoTV, owned by Wild Bunch.