Europe’s Top TV Group RTL Buys Online Ad Trader SpotXchange

LONDON — Europe’s largest broadcasting network, RTL Group, has inked a deal to acquire a 65% stake in online video advertising trader SpotXchange for $144 million.

Denver, Colorado-based SpotXchange is one of the largest global marketplaces for digital video advertising, with more than 1 billion automated auctions per day, with ads delivered to 335 million people in more than 100 countries a month, it states.

Online video advertising is the fastest growing digital advertising segment, expected to grow globally at a compound annual growth rate of 24% between this year and 2018.

In addition to the initial payment of $144 million, RTL agreed on an earn-out component. It also has the opportunity to acquire the remaining shareholding in the future.

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