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LONDON – The British Film Institute has given its video-on-demand service, the BFI Player, a make-over, a year on from its launch.

The aim of the revamp is to make it easier for audiences to enjoy the library of 1,400 films, and follows a consultation with 1,000 BFI Player users. The look, layout, curation of films and amount of new content has been enhanced, with further improvements to be rolled out in the coming weeks.

Edward Humphrey, director of digital at the BFI, said: “Growing audiences for British independent and specialized films is core to everything the BFI does, and we recognize that audiences are seldom offered a real diversity of choice in the on-demand market.”

Among the new content on the BFI Player is a catalog of movies from Universal Pictures, from “E.T. the Extra-Terrestrial” to “Back to the Future,” which ties into the BFI’s current sci-fi season.

The BFI Player also presents a collection of festival hits, and lesser-known festival discoveries. Other collections include British Cinema Classics, New Chinese Cinema, and Cannes Film Festival World Cinema Classics. Further collections will be rolled out in the coming months.

Sixty per cent of the content will be available for free with premium content making up 40%. Some 70% of premium content is available in high definition. Prices for premium content range from £1 ($1.60) for shorts with features starting at £2.50 ($4) and a range of titles released day-and-date with cinemas priced at up to £10 ($16). Viewers have 30 days to watch their purchase and a 48-hour window to re-watch movies once they are first viewed.

Digital product design consultancy Ostmodern and online video technology company Ooyala worked with the BFI to create the new player.