×
You will be redirected back to your article in seconds

10 Comics to Watch: Nathan Fielder’s Dumb Starbucks Stunt Goes Viral

10 COMICS TO WATCH: 'Nathan for You' prankster returns to second season having grown his audience online

Between seasons 1 and 2 of Comedy Central’s “Nathan for You,” its creator, Nathan Fielder, had some down time, during which he became unnaturally obsessed with psychics. He studied them, researched them and later created an entire online presence around a fake psy- chic for himself — complete with videos and a live chat feature.

Fielder doesn’t do anything halfway. On “Nathan for You,” he comes up with odd ideas to help businesses stay afloat, as when he persuaded a gas station’s owner to charge only $1.45 per gal- lon — after rebate. To redeem the rebate, howev- er, Fielder required that people hand-deliver a form to the top of a mountain after answering a series of riddles and spending the night in a tent. A small handful of people actually went for it, resulting in a heartwarming night of strangers bonding over more than just saving a few bucks.

“I like finding situations where you have no idea how someone is going to react,” Fielder says. Fans are just as devoted to Fielder’s cause.

SEE ALSO: Gallery: Variety’s 10 Comics to Watch

They spent time between the two seasons discov- ering Fielder’s show online, building a base that went viral when a stunt from season 2 — a new coffee shop called Dumb Starbucks — attracted national attention and lines out the door.

“My only gauge about what will be funny is what makes me laugh,” Fielder says.

 

More Digital

  • Netflix-logo-N-icon

    Netflix Tests Discounted Subscription Plans in India

    Netflix is testing discounted plans in India for some long-term subscribers. The plans are only available to selected new subscribers and not existing ones. While signing up, new users may be offered a 20% discount on a three-month subscription, a 30% discount on a six-month term and a 50% discount on a 12-month contract. These [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures

    YouTube has promised to ramp up its fight against hate and harassment: The Google-owned video service announced changes to its harassment policy Wednesday, which include a ban on implicit threats of violence and insults that target someone for their race, gender expression or sexual orientation. “We will not tolerate harassment,” said YouTube’s global head of [...]

  • Janko Roettgers, Jeremy Legg, Vicky Colf,

    Listen: Inside HBO Max's Streaming Strategy With WarnerMedia CTO Jeremy Legg

    HBO Max may not be streaming to consumers until May 2020, but for Jeremy Legg, the hard work has already begun. The WarnerMedia chief technology officer is deep into the development of parent company AT&T’s highest priority next year. While rival efforts from Disney and Apple are already in market, he envisions launching a product [...]

  • quibi

    Quibi Orders Gaming Thriller ‘Curs_r’ From Anton, Stigma, Ridley Scott

    Quibi has greenlit the development of “Curs_r,” a gaming drama series executive produced by Anton, Stigma Films and Ridley Scott. The series will be directed by Toby Meakins (“Bite Size Horror”) and is written by Simon Allen (“The Watch,” “Das Boot,” “The Musketeers”). Matthew James Wilkinson (“Yesterday,” “Amulet”) is producing. The series centers on the [...]

  • Susie Banikarim - Vice News

    Vice News Hires Susie Banikarim to Head Newsgathering Operations (EXCLUSIVE)

    Susie Banikarim, a journalist with nearly two decades of experience in digital and TV news, is joining Vice News as one of its top editorial execs. Vice Media Group tapped Banikarim as executive VP and global head of newsgathering for Vice News, a newly created role. She will be based out of Vice’s Brooklyn headquarters [...]

  • Daniel Ek Spotify

    New Netflix Original to Tell the Story of Spotify's Creation

    In a case of one disrupter telling the story of another, Netflix has boarded a series about the creation of Spotify, the Swedish startup that’s become one of the world’s leading music services. The as-yet-untitled limited series, to be directed by Per-Olav Sørensen (“Quicksand”), is inspired by the book “Spotify Untold” by Sven Carlsson and [...]

More From Our Brands

Access exclusive content