YouTube has recruited Manuel Bronstein, formerly VP of product at gaming company Zynga, to head up its consumer products team.
Bronstein takes over for YouTube director of product management Shiva Rajamaran, who led development the video service’s consumer features for more than four years before leaving to join Spotify this summer.
YouTube declined to comment on his appointment, which Bronstein announced Sunday in a tweet (and added to his LinkedIn page):
Incredibly excited to join @YouTube team! such a far reaching, creative and impactful product and team
— Manuel Bronstein (@mbronstein) November 10, 2014
On the consumer products side, YouTube has been gearing up to launch a music-subscription service that is expected to be integrated with Google Play Music All Access. A stumbling block has been YouTube’s inability to sign deals with independent labels for the paid service; YouTube has now reached an agreement with music-rights agency Merlin, which reps 20,000 small labels, the Financial Times reported.
Bronstein, prior to joining Zynga in 2010, worked for Microsoft, where he most recently was director of social interactive entertainment for Xbox Live working with partners including Netflix, Facebook, Twitter and ESPN. His move to YouTube was reported earlier by Re/code.
Separately, YouTube recently hired Ryan Wyatt as head of gaming content partnerships. Wyatt began his career at Major League Gaming as the head of online tournaments on “GameBattles” and as an MLG event referee. He then became Machinima’s head of live and e-sports verticals before rejoining MLG as their VP of programming this past spring.