Vice Media, which styles itself as an anti-establishment upstart, has recruited Alyssa Mastromonaco, former assistant to President Obama and White House deputy chief of staff, to run its sprawling global operations.
Mastromonaco will start at Vice in January 2015 as chief operating officer. In the role, she will oversee operations for all of the company’s divisions and platforms and is charged with expanding the youth-skewing brand’s network of channels, partnerships and joint ventures worldwide. Vice operates in 36 countries, with more than 1,500 employees.
“The only thing in this world crazier and more freaky than Vice right now is the U.S. government, and as such I believe that there is no one out there better or more uniquely suited in their skill set of managing chaos than Alyssa,” Vice founder and CEO Shane Smith said in announcing her hire.
Brooklyn-based Vice is bringing her on board as it looks to significantly grow the company. This summer, Vice raised $250 million from venture-capital firm Technology Crossover Ventures and $250 million from A+E Networks. It has since inked pacts with Live Nation to create and distribute original music programming and Rogers Communications to create a Canadian multimedia production studio and national TV network.
Vice’s previous COO, Richard Waterlow, has been named president of Vice International and will return to the company’s European headquarters in London.
Mastromonaco, 38, left the White House earlier this spring. She had worked for Obama since February 2005, when she joined his U.S. Senate office as director of scheduling. From 2011 to 2014 she was assistant to the president — in charge of Obama’s schedule and travel — and deputy chief of staff at the White House, managing the White House Military Office and the Office of Management and Administration.
In a statement supplied by Vice, Mastromonaco said, “I have always been drawn to an organization made up of people who know exactly what they stand for, where they’re going and how they want to get there… Behind Vice is an eclectic cast of some of the sharpest and most creative minds in media, and I’m thrilled to be joining the ranks, albeit a little less young than most.”