Machinima Hires Tricia White, Former VP of HR for IHOP and Applebee’s

Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources.

White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as an HR exec for Starcom MediaVest Group, Citigroup and WebMD, after starting her career at Yum! Brands.

“Tricia will serve an integral role in building a corporate culture focused on delivering excellent execution,” CEO Chad Gutstein said in announcing her appointment.

Over the last two years, Machinima has gone through multiple rounds of layoffs. The most recent cuts came in March with the elimination of 42 positions, about 30% of its staff, in a restructuring of its sales group.

Warner Bros. led an $18 million round of funding in the MCN this spring, which included participation from previous investors Google, MK Capital and Redpoint Ventures.

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • Facebook

    Facebook Suspends Data-Analytics Firm Crimson Hexagon to Probe Potential Policy Violations

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Machinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources. White previously was VP of human resources for DineEquity, the parent company of restaurant chains IHOP and Applebee’s, which has about 200,000 employees. She also has served as […]

More From Our Brands

Access exclusive content