Bryan Thoensen, who headed up Hulu’s integrated marketing division for the last four years, has left the Internet TV company.
Thoensen’s last day with Hulu was Oct. 31, Variety has confirmed. The news was first reported by AdAge. Thoensen did not respond to a request for comment via his personal email account.
Hulu reps declined to comment on Thoensen specifically. In a statement, the company — a joint venture of Disney, 21st Century Fox and NBCUniversal — said that it would combine the branded-content efforts with its advertising sales group.
“As Hulu’s content slate has grown, we have evolved to offer advertisers more comprehensive integrated solutions, including targeted integration into original series,” a spokeswoman said in a statement. “As part of this process, the integrated marketing team will work more closely with the ad solutions team to offer clients fully integrated, cross-platform opportunities.”
Prior to joining Hulu in 2011, Thoensen was VP of marketing and digital at WME Entertainment for nearly nine years. He also has worked in Miramax’s marketing department and was an analyst at UBS.