Head of YouTube’s Music-Subscription Service Resigns

Product manager Chris LaRosa departing to join startup

Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed.

A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street Journal.

Since joining the company in 2007, LaRosa has been a key part of building YouTube’s music business, responsible for working with record labels and leading the deal to have YouTube video metrics incorporated into the Billboard Hot 100 chart last year. The startup he is joining is not in the music industry, according to the source.

YouTube still has a large team working on the subscription service, but LaRosa’s exit — which comes on the eve of its expected launch — is seen as a blow to the initiative.

YouTube plans to launch the paid-music service within the next few months, which is being designed to provide streaming and offline access to songs across multiple devices. It will be integrated with Google Play Music All Access, the $10 monthly service introduced last year, according to sources familiar with the plans.

As of last month, YouTube said it had inked pacts with music companies representing 95% of the industry, including the three major labels: Universal Music Group, Sony Music Entertainment and Warner Music Group.

Several indie labels have not agreed to YouTube’s terms for subscription service, seeking more favorable financial terms. But as music companies’ previous contracts with YouTube expire, they must either sign a new commercial contract (which encompasses the paid-music service) or agree to the noncommercial terms of service (in which case their content will not carry advertising) — otherwise, their content will be removed.

LaRosa reported to Shiva Rajaraman, director of product management for YouTube. With LaRosa’s departure, the product managers working on the subscription-based music service — including those covering advertising, paid and mobile areas — who previously reported to LaRosa will now report to Rajaraman.

More Digital

  • NewFronts West - Streamys Brand Awards

    IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • Roku TV Wireless Speakers

    Roku Launches Wireless Speakers for Roku TVs

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • USA Today - Kate Gutman

    A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • Netflix Logo

    Netflix Extends Unreleased Korean Series ‘Kingdom’ for Second Season (EXCLUSIVE)

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • 13 Reasons Why S2

    Netflix Q2 Preview: Can International Flywheel Keep Spinning on Big Content Spending?

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

  • Selena Gomez

    Woman Charged in Selena Gomez Email Hacking

    Chris LaRosa, YouTube’s product manager for music who had been leading the site’s efforts to launch a subscription music service, is leaving the company to join a small startup, a Google source confirmed. A YouTube rep declined to comment. The departure of LaRosa, a seven-year veteran of Google and YouTube, was first reported by the Wall Street […]

More From Our Brands

Access exclusive content