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GoPro, the maker of wearable video cameras, has appointed Zander Lurie — formerly a senior exec with Guggenheim Digital Media and CBS — as senior VP of media.

Lurie, who reports to GoPro president Tony Bates, will be in charge of creation, curation and distribution of the content created by GoPro users.

“We recognize that the incredible quality and popularity of GoPro content is at the heart of our brand,” Bates said in a statement. “We have high aspirations for the next chapter of our content story and Zander is an experienced media leader who will help us expand both our production and programming capabilities.”

Lurie most recently was EVP at Guggenheim Digital Media, which he left in January. Before that he was SVP of strategic development for CBS. Lurie joined CBS via the Eye’s 2008 acquisition of CNET Networks, where he was CFO and head of corporate development. Zander started his career in JP Morgan’s investment-banking group, where he led equity transactions and mergers and acquisitions in the Internet sector.

“I’ve been a GoPro user and a fan of their content for a long time,” Lurie said in a statement. “I’m thrilled to be joining GoPro, and looking forward to helping drive highly engaging content to a global audience.”

San Mateo, Calif.-based GoPro sells a line of cameras and accessories for capturing and sharing photo and video content. GoPro-branded content is available across multiple platforms, including YouTube, Facebook, Vimeo and Instagram.