Andy Forssell, former acting CEO of Hulu, has been named chief executive of Showyou, a startup whose service aggregates Web video into personalized channels.

San Francisco-based Showyou, founded in 2006 as Remixation, has raised $5.6 million from True Ventures. The startup’s service lets users watch videos shared by friends on social networks or subscribe to curated channels.

Forssell had been Hulu’s senior VP of content since 2007, assuming the role of acting CEO of the joint venture — owned by 21st Century Fox, Disney and NBCUniversal — after former chief Jason Kilar left the company in the spring of 2013. Kilar went on to found digital-video startup Vessel. Hulu appointed former Fox Networks distribution chief Mike Hopkins as CEO in October 2013.

“It’s still too common to spend 20 minutes on a service looking for something good, sampling a few things, and coming away feeling like you’ve wasted your time,” Forssell wrote in a blog post on Showyou’s site Wednesday. “A lot of great things lie ahead for everyone who loves great content, and the Showyou team and I look forward to being in the thick of it.”

Showyou founder Mark Hall, previously CEO and now president of the company, called Forssell “one of the most talented and creative executives we’ve ever met and knows as much about the television and online video space as anyone we know.”