×

Disney’s Maker Studios Hires AOL Exec Charles Gabriel as Chief Advertising Officer

Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel — previously SVP of video sales at AOL — as chief advertising officer and EVP of global sales.

Gabriel reports to Jason Krebs, head of sales at Maker Studios. In the newly created role, Gabriel is responsible for leading the MCN’s global sales strategy and growing worldwide ad revenue. At AOL, Gabriel led all sales and strategy efforts for the Internet media company’s video business. He also oversaw integration of the media sales side of Adap.TV, the programmatic video-ad platform AOL acquired last year for $405 million, with AOL’s video business.

“Charles is widely recognized as a thought leader in the online video space, with a proven track record of growing ad revenue and nurturing media talent,” Krebs said in announcing the hire.

Gabriel joined AOL in September 2010 through the acquisition of 5min Media, where he had been VP of sales. He previously worked as a business development exec at Broadband Enterprises, Indymac Bank and GE Money, a division of GE Consumer Finance.

“Digital is a medium that calls for storytelling and marketing that delivers a more personal and authentic experience for consumers, and Maker has created some of the most innovative entertainment content while redefining how content is consumed, engaged with and shared,” Gabriel said in a statement.

Disney acquired Maker Studios, one of the largest YouTube multichannel networks, in a deal worth up to $950 million this spring. The Mouse House is seeking to tap into younger online audiences, and aiming to use Maker to develop new content based on Disney brands.

In May, Maker launched Maker.tv, a proprietary video destination for monetizing content off YouTube, and announced a branded-content initiative, Labs@Maker, to match up creators and brands to co-produce content with Maker. The MCN boasts more than 6.5 billion monthly views and 450 million subscribers.

Popular on Variety

More Digital

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content