Magazine publisher Condé Nast, as part of a restructuring of digital operations, appointed Fred Santarpia — previously involved in the launch of the company’s video-entertainment properties — to be EVP and chief digital officer.
In the newly created role, Santarpia will be responsible for enterprise-wide strategy across digital, mobile and emerging platforms to expand the reach of Condé Nast brands. With the changes in the company’s digital structure, CTO Joe Simon has chosen to leave the company, according to a rep.
Santarpia for the past two years has been EVP and chief development officer of Condé Nast Entertainment, where he and his team launched 14 video channels and The Scene, a content-aggregation platform for premium digital video content. Condé Nast Entertainment president Dawn Ostroff is expected to name a new g.m. of digital video to replace Santarpia. (Disclosure: Variety parent Penske Media Corp. in August acquired Conde Nast’s Fairchild fashion media brands, and PMC is a content partner with CNÉ for The Scene.)
“The success of the company’s digital video strategy is a testament to Fred’s leadership and the hard work of the digital team at CNÉ,” Condé Nast president Robert Sauerberg said in a statement. “With this appointment, we look to Fred to extend his strong digital vision to the rest of the company.”
Prior to joining CNÉ in 2012, Santarpia was g.m. of digital music-video and entertainment company Vevo, whose backers include Sony Music Entertainment, Universal Music Group and Google. Santarpia also has held senior-level positions at UMG and consulting firm Arthur Andersen.
Also Monday, Condé Nast announced the restructuring of its digital sales organization under Edward Menicheschi, chief marketing officer and president of the Condé Nast Media Group. Lisa Valentino will expand her current role as chief revenue officer at CNÉ to lead digital sales for the company enterprise-wide; she will report dually to Menicheschi and Ostroff and will partner with Josh Stinchcomb, who was named SVP of sales strategy overseeing brand-related efforts, advertising and revenue operations and partnerships.