Bill Carr, Amazon.com’s head of digital music and video, is leaving the e-commerce company after 15 years.

Carr, 47, will depart Amazon at the end of the year, according to a report by the Wall Street Journal. An Amazon rep confirmed his exit but declined to comment further.

The exec joined Jeff Bezos’s empire in 1999 as a senior product manager overseeing DVD sales. Carr subsequently built Amazon.com’s digital music and video business into a global operation, as the company moved to compete with Apple and others in the space.

In an interview with Variety in May, Carr said Amazon was bulking up its video content-licensing and original series — through Amazon Studios — to make the Prime Instant Video service a bigger rival to Netflix. “A lot of our value creation goes beyond the role of an aggregator,” he said.

Prior to joining Amazon, Carr was VP of marketing at Evare, a startup providing managed services for financial data, and before that worked at Procter & Gamble as an account executive for three years.