Warner Bros. Launches VOD Service for New Movies in Korea

SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country.

The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s “Jersey Boys.”

“This will be a chance for Korean audiences to download films that are not being given the opportunity to be released at theaters and it will also serve as an important distribution channel for films in a market which is seeing one of the fastest growth rate in the IPTV field,” said Kang Myeong-ku, head of Digital Distribution, Warner Bros. Korea.

Nara Kim of Warner Bros. Korea’s Digital Distribution Team told Variety that the service will begin with Warner titles only, but that it may extend to include movies from other major companies, notably Sony.

IPTV is growing rapidly in Korea, with the three major players — KT, Olleh TV and LG U+tv – now counting over 10 million subscribers and industry watchers forecasting that they will overtake conventional cable next year.

Theatrical releasing dominates the economic cycle for movies in Korea, and the value of the online market is currently estimated to be only a quarter of the theatrical box office. But that represents a significant comeback for the ancillary market after the almost complete elimination of the DVD business in 2009.

Film buying on the part of Korean distributors at last week’s Busan film market was driven in large measure by the expansion of the ancillary market.

More Digital

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • Empty movie theater

    AMC Theatres Teams With Facebook for Movie Ticket Purchases

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • VUDU logo

    Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix (EXCLUSIVE)

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • Marc Hustvedt - Fine Brothers Entertainment

    Marc Hustvedt, Formerly CEO of Above Average, Joins FBE (EXCLUSIVE)

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • Walter Cronkite Media Broadband

    Rebooting Walter Cronkite: Broadcast News Rushes to Broadband

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • Spotify logo is presented on a

    Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

  • Chance the Rapper

    Chance the Rapper Buys Chicagoist Website, He Announces in New Single

    SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country. The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s […]

More From Our Brands

Access exclusive content