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Samsung Deal Helps EzyFlix Heat Up Race for Australia’s Online Video Users

VoD and EST services now fully compatible with Android and iOS devices

Jack Ryan Shadow Recruit

HONG KONG – Australian online video operator EzyFlix has fully integrated itself with Samsung’s WatchOn application.

The move makes the emerging service compatible with a user’s entire range of Samsung equipment from phones and tablets to Internet-connected TV sets.

And it represents another effort by an indigenous player to get ahead, before the anticipated arrival in Australia and New Zealand of Netflix in 2015.

EzyFlix, which claims a library of nearly 4,500 non-exclusive film rights, including recent hits “Wolf of Wall Street,” “Jack Ryan: Shadow Recruit” (pictured), “The Secret Life of Walter Mitty,” “The Book Thief” and “American Hustle,” already offers video-on-demand and download-to-own services to iOS users.

In the last year it also struck a partnership with UltraViolet, a service which allows customers who buy participating DVD or Blu-ray discs from any retailer to redeem the digital copy from EzyFlix.tv. Customers can then download or stream the movie to their portable device, and now the Samsung Smart TV.

The company is backed by Access Digital Entertainment, co-founded by Craig White, former sales director for 20th Century Fox and brand director for Foster’s Brewing International.

Australia has one of the world’s highest rates of cinema attendance per head, but its DVD sector is shrinking and online video market has high levels of piracy.

EzyFlix declined to reveal subscriber numbers, but provided a statement instead.

“As a private company EzyFlix does not reveal customer numbers but contends that it is on track in its inaugural year to achieve new subscriber growth equal to the annual growth rates of the longer established and publicly-listed local players. This growth is driven by being unique in that EzyFlix is the first and only VOD and EST [Electronic Sell Through] service to offer download to own and offline playback to both iOS and Android devices, the first and only UltraViolet retailer, the first Australian service to offer Disney Digital Copy Plus redemption, locker and playback services, the first Australian service provider to offer Chromecast capability and the first to be fully integrated with Samsung’s pre-installed WatchOn Application.”