The will give it rights to acts including Avril Lavigne, Daft Punk and Bob Dylan as well as Chinese performers Lang Lang and Johanna Wang. The deal will also see Tencent promote the artists on its online platforms and social networks. Tencent controls both WeChat and QQ.
QQ Music has a claimed 100 million monthly active users, while QQ itself is used by 820 million.
Previously the company struck a similar deal with Warner Music and with Korean talent agency YG Entertainment, which includes Psy among its stars.
On the video side, it has also signed an exclusive deal with HBO.
“Through its advanced digital systems operations and huge customer base Tencent understands the amazing scope of the market for both Chinese and international artists. We share the vision that China can easily become within a relatively short period of time one of the world’s largest music markets and look forward to developing greater consumer engagement and services,” said Edgar Berger, CEO of Sony Music Entertainment International.
“We have had a relationship with Sony Music for many years, this is a step up, to develop the Chinese music market,” said Downson Tong, senior executive VP at Tencent.