‘The Interview’ Tops the Week’s TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, the controversial Seth Rogan/James Franco buddy comedy “The Interview” surged from No. 2 last week to take the top ad-spend spot with an estimated outlay of $6.2 million for 823 national airings across 30 networks, led by truTV and Comedy Central.

Meanwhile “The Hobbit: The Battle of the Five Armies” fought back from fifth on the list last week to second place, with an estimated $5.7 million outlay buying 836 national airings across 48 networks, led by MTV and Comedy Central. Falling to third place was last week’s frontrunner “Unbroken,” which spent an estimated $5.7 million across 42 networks and 846 national airings, with FX and Cloo leading the charge.

Rounding out the list are “Exodus: Gods and Kings” and “Night at the Museum: Secret of the Tomb,” both falling a notch to fourth and fifth respectively. “Exodus” put forth an estimated $5.7 million spend for 1,712 national spots across 50 networks, with ESPN News and ESPN taking the bulk of that action. “Museum” put out $5.2 million for 1,214 national airings across 41 networks, led by Nick and Nick Toons.

With all five being veterans of the December holiday ad blitz, the theme of this week was less money spent on more spots. For the first time this month, it took less than $7 million to claim the top ad spend spot. Meanwhile, all in the top 5 exceeded at least 800 national airings.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.2M – The Interview

The Interview
Online Activity: 0.78% within the movie category*
National Airings: 823
Networks: 30
Most Aired On: truTV, Comedy Central
Creative Versions: 14
Est. Lifetime TV Spend: $18.5M
Studio: Sony Pictures
Started Airing: 06/11/14

$5.7M – The Hobbit: The Battle of the Five Armies

The Hobbit: The Battle of the Five Armies
Online Activity: 12.51% within the movie category*
National Airings: 836
Networks: 48
Most Aired On: MTV, Comedy Central
Creative Versions: 28
Est. Lifetime TV Spend: $30.3M
Studio: Warner Bros.
Started Airing: 11/15/14

$5.7M – Unbroken

Online Activity: 1.57% within the movie category*
National Airings: 846
Networks: 42
Most Aired On: FX, Cloo
Creative Versions: 18
Est. Lifetime TV Spend: $19.9M
Studio: Universal Pictures
Started Airing: 11/20/14

$5.7M – Exodus: Gods and Kings

Exodus: Gods and Kings
Online Activity: 4.05% within the movie category*
National Airings: 1,712
Networks: 50
Most Aired On: ESPN News, ESPN
Creative Versions: 38
Est. Lifetime TV Spend: $34.4M
Studio: Twentieth Century Fox
Started Airing: 10/29/14

$5.2M – Night at the Museum: Secret of the Tomb

Night at the Museum: Secret of the Tomb
Online Activity: 0.57% within the movie category*
National Airings: 1,214
Networks: 41
Most Aired On: Nick, Nick Toons
Creative Versions: 29
Est. Lifetime TV Spend: $20.2M
Studio: Twentieth Century Fox
Started Airing: 11/10/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/08/2014 and 12/14/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More Data

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

  • International 2018 Box Office Profits

    International Box Office Top 100 of 2018: Another Record Year, but Rise Is Slight

    International box office ticked up 1% over 2017 to a record $29.8 billion, helping to drive worldwide moviegoing up 2.7% to a new high-water mark of $41.7 billion. Most of the global increase came from North America, which surged 7% to $11.9 billion. “Avengers: Infinity War” became the seventh film to gross more than $1 [...]

More From Our Brands

Access exclusive content