You will be redirected back to your article in seconds

ABC’s ‘Murder’ Holds Strong; Quiet Starts for ‘Gracepoint,’ ‘Bad Judge’ and ‘A to Z’

UPDATE: In updated Nielsen nationals released Friday afternoon, each of ABC’s dramas was revised upward by a tenth: “Grey’s Anatomy” (2.7/9 in 18-49, 9.44 million viewers overall), “Scandal” (3.4/10 in 18-49, 10.70 million viewers overall) and “How to Get Away With Murder” (3.3/10 in 18-49, 12.15 million viewers overall). Compared to their huge premieres of last week, “Grey’s” declined by 12%, “Scandal” by 13% and “How to Get Away With Murder” by 15%.

There were no other 18-49 changes on the night, with “Gracepoint” (4.76 million viewers overall) and “A to Z” (4.79 million viewers overall) holding at a 1.2 rating, and “Bad Judge” (5.84 million viewers overall) at a 1.3.

CBS (along with the NFL Network’s simulcast) won Thursday with “Thursday Night Football,” which averaged a still-potent 5.9/19 in 18-49 and 16.54 million viewers overall despite another blowout. Broken down by network, NFL Net accounted for roughly 16% of the game’s overall audience and 22% of its adults 18-49 tune-in.


ABC’s “How to Get Away With Murder” fell off some from its boffo bow of last week, but continued to look good on Thursday behind “Scandal,” but it was slow going for the night’s three premieres — Fox’s 10-part murder mystery “Gracepoint” and comedies “Bad Judge” and “A to Z” on NBC. And the CW’s Thursday lineup of “The Vampire Diaries” and “Reign” kicked off their seasons quietly.

CBS and NFL Network will win the night with “Thursday Night Football,” even though the Green Bay Packers’ 42-10 demolition of the Minnesota Vikings meant another blowout for the franchise. The game earned a 10.4 overnight household rating/17 share in Nielsen’s metered markets, which should translate into roughly 15 million viewers in the nationals.

Looking at Thursday’s entertainment series in Nielsen’s preliminary “live plus same-day” estimates, ABC followed “Grey’s Anatomy” (2.6/8 in 18-49, 9.1 million viewers overall) and “Scandal” (3.3/10 in 18-49, 10.4 million viewers overall) with week two of “How to Get Away With Murder” (3.2/10 in 18-49, 11.8 million viewers overall).

The Viola Davis starrer “Murder” was down 16% from its prelim of last week (3.2 vs. 3.8), but lead-in “Scandal” (3.3/10 in 18-49, 10.4 million viewers overall) eased by nearly 15% itself, and it more than doubled its drama competition in the 10 p.m. timeslot, NBC’s “Parenthood” (1.3/4 in 18-49, 4.4 million viewers overall). “Murder” held 97% of its 18-49 lead-in from “Scandal” and built on it in both 25-54 (3.8 vs. 3.7) and total viewers (11.8 million vs. 10.4 million).

The three ABC dramas stood as Thursday’s top series in key demos as well as total viewers. The Alphabet was up 7% vs. the same night a year ago, and it figures to expand that margin in Live+3 numbers.

At NBC, “The Biggest Loser” (1.3/4 in 18-49, 4.7 million viewers overall) held at is level of last week, leading into the premieres of “Bad Judge” (1.3/4 in 18-49, 5.9 million viewers overall) and “A to Z” (1.2/3 in 18-49, 4.8 million viewers overall). Last season, “Sean Saves the World” averaged a 1.4 rating in 18-49 with its premiere in the 9 o’clock half-hour.

The “Bad Judge” number is low but it did manage to hold its “Biggest Loser” lead-in among young adults while gaining more than 1 million total viewers.

Among all series premieres this fall, the NBC comedies are on par in 18-49 with the lowest to date on any network — Fox’s “Red Band Society” from mid-September (1.3) and Fox’s “Gracepoint” last night (1.2).

Airing behind “Bones” (1.5/5 in 18-49, 6.3 million viewers overall), the remake of U.K. drama “Broadchurch” averaged 1.2/3 in 18-49, a 1.6/4 in 25-54 and 4.8 million viewers overall; if there was a positive sign, it’s that it held steady in both 18-49 and total viewers in its second half-hour. Airing in a tough timeslot against “Scandal” and NFL action, “Gracepoint” (pictured) figures to be a solid performer in DVR playback.

At CW, “The Vampire Diaries” (0.9/3 in 18-49, 1.8 million viewers overall) continued its gradual decline, down 25% (0.3) from its year-ago season opener but up from its finale. And “Reign” (0.4/1 in 18-49, 1.1 million viewers overall) did just half the 18-49 rating of its year-ago series premiere in mid-October.

Preliminary 18-49 averages for the night: CBS, 4.2/13; ABC, 3.0/9; NBC and Fox, 1.3/4; Univision, 1.1/3; CW and Telemundo, 0.6/2.

In total viewers: CBS, 12.4 million; ABC, 10.4 million; Fox, 5.6 million; NBC, 4.8 million; Univision, 2.9 million; CW, 1.4 million; Telemundo, 1.3 million.

Popular on Variety

More Data

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

  • International 2018 Box Office Profits

    International Box Office Top 100 of 2018: Another Record Year, but Rise Is Slight

    International box office ticked up 1% over 2017 to a record $29.8 billion, helping to drive worldwide moviegoing up 2.7% to a new high-water mark of $41.7 billion. Most of the global increase came from North America, which surged 7% to $11.9 billion. “Avengers: Infinity War” became the seventh film to gross more than $1 [...]

More From Our Brands

Access exclusive content