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WE tv has promoted Lauren Gellert to the newly created position of executive vice president of development and original programming from her current post as SVP of original production and development.

Gellert has developed a number of WE tv projects since joining the network, including “Kendra on Top,” “Marriage Boot Camp Reality Stars” and the upcoming “Sex Box.” She will continue to work out of WE tv’s New York offices and report to WE tv president Marc Juris.

“Lauren is a dynamic creative executive who understands the value of great storytelling; she understands what resonates with today’s hyper-connected viewers and delivers shows that break through the clutter,” said Juris.  “She’s attracted new shows and talent that deliver on our network’s brand promise and significantly grown existing franchise series.  She is a smart, savvy and extraordinarily talented programming executive who is respected by her colleagues, talent and the creative community.”

A Northwestern University alum, she has previously served as VP of production and development at ION Media Networks, SVP at RDF/Zodiak USA and VP of program development at truTV.