Untitled Entertainment has hired former Relativity Media senior vice president of digital content and programming Kendall Rhodes, who will serve as manager and producer in the firm’s new digital production division.

Rhodes, who served as SVP at Relativity for six years, managed digital influence campaigns with YouTube stars that included FPSRussia for “Act of Valor,” PrankvsPrank for “Movie 43,” FreddieW for “Limitless” and Annoying Orange for “Mirror Mirror.”

“What I truly love about digital is working in a groundbreaking new industry with emerging and entrepreneurial talent that are speaking with unique voices to global audiences,” Rhodes said in a statement. “Working at a premiere talent management company will allow me to add value to what digital content creators are already doing well and expand their content and variety of talents to multiple platforms in all media.”

Rhodes’ work also includes serving as EP for digital series, including “Girl’s Guide” with Michelle Phan and “Interns” from “Totally Sketch” YouTube series creator Michael Gallagher and comedian Steve Greene. She recently wrapped the digital movie “Bob Thunder: Internet Assassin,” written and directed by Joe Nation for FilmOn’s Alki David and Relativity Digital Studios and Epic Level Entertainment.

Prior to Relativity, Rhodes co-founded Cherry Road Films, where she had a development deal at Warner Bros. Pictures.