×
You will be redirected back to your article in seconds

‘Transformers,’ Marvel, ‘Star Wars’ Drive Hasbro 3rd Qtr Earnings

Hasbro reported a 7% jump in third quarter revenue, Monday, with sales of “Transformers,” Marvel and “Star Wars”-related toys boosting earnings.

Overall, Hasbro generated $1.47 billion in revenue, and net income of $180.5 million, compared with $126.6 million, in the quarter that wrapped in September.

In its boys category, Hasbro saw sales surge 22% to $478.5 million. While a new animated series “Transformers: Robots in Disguise” won’t launch on Cartoon Network until next year from Hasbro Studios, “Transformers: Age of Extinction” was released by Paramount during Hasbro’s second quarter and crossed $1 billion at the worldwide box office helping boost interest in related toys. Toys based on Marvel’s “Captain America: The Winter Soldier” and “Guardians of the Galaxy” this summer were also popular, while Disney XD is introducing a new series, “Star Wars Rebels” this month, that includes a new line of playthings based on the long-running sci-fi franchise.

The boys category sold $335.8 million worth of toys during the second quarter, an increase of 32%, signaling the impact movies and TV shows can have on Hasbro’s bottomline.

For girls, “My Little Pony” drove a majority of the sales in the category, which was up 5% to $407.7 million. Furby is showing declines, while Barbie is down double digits, the company said.

Hasbro recently locked down a potentially lucrative licensing deal with Disney to produce dolls based on the company’s princesses and characters from “Frozen.” Mattel previously had the deal.

In other areas of the company, games were up 2% to $395.2 million, powered mostly by “Monopoly,” while preschool toys saw sales fall 7% to $188.5 million.

“Our third quarter results continued to reflect the momentum we are building in our franchise brands and key partner brands, the positive results of our investments globally and the benefits of leading with compelling content and storytelling,” said Hasbro chief Brian Goldner in a statement.

More Biz

  • Smoke haze covers the Sydney Harbour

    Australia's Seven West to Merge With Affiliate Prime Media

    Australia’s Seven West Media has agreed a deal to acquire regional broadcast group Prime Media. The move is a further step in the consolidation of Australia’s traditional media industry. The two companies announced on Friday that Seven will make the acquisition entirely through the issue of new shares to the owners of Prime. Both companies [...]

  • Ron Meyer

    Ron Meyer Files $10 Million Suit Over Forged Rothko

    NBCUniversal Vice Chairman Ron Meyer has filed a $10 million suit against two art dealers, claiming they sold him a forged Mark Rothko painting in 2001. Meyer accuses Susan Seidel and Jaime Frankfort of duping him into buying the work. According to the suit, he was told that it would be included in an official [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein Seeks to Call Expert on 'Recovered' Memories at Rape Trial

    Harvey Weinstein’s attorneys are seeking to call an expert on “recovered memories” at his trial on rape and sexual assault charges. The defense has filed a motion asking to call Deborah Davis, a psychologist and professor at the University of Nevada at Reno. Davis is a frequent defense witness. She co-authored an article in 2006 [...]

  • Tekashi 6ix9ine Docuseries Coming From Showtime

    Tekashi 6ix9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • Fader Label Logo

    Fader Label Signs Two New Acts, Boosts Staff

    The Fader Label, home to Clairo, Matt and Kim and others, announced two new signings today along with three new hires on its staff. Charlie Burg and Zachary Knowles have joined the label’s talent roster, while Carson Oberg has come aboard as general manager, Yasmine Panah as project manager and Josh Hymowitz as label coordinator. They [...]

  • CBS HEADQUARTERS

    CBS-Viacom Merger Details Revealed, Shares to Trade on Nasdaq

    Negotiations between CBS and Viacom went down to the wire on the day the long-gestating transaction was finally sealed on Aug. 13. CBS Corp. and Viacom revealed the timeline of the merger talks in a Securities and Exchange Commission filing on Thursday that runs more than 650 pages. Also Thursday, CBS and Viacom said the [...]

  • Nile Rodgers and Merck Mercuriadis

    Hipgnosis Songs Raises Another $295 Million

    Hot on the heels of its deal to acquire a catalog of 108 Timbaland copyrights, Hipgnosis Songs has raised another $295 million (£231 million) — putting its total to nearly $800 million to date. According to the announcement, a total of 231,000,000 C Shares have been placed by Nplus1 Singer Advisory LLP  and J.P. Morgan [...]

More From Our Brands

Access exclusive content