Time Warner CEO: On-Demand To Fuel TV’s Fortunes

Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead.

“You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who has served as CEO of the media conglomerate for about six years. “It is absolutely the golden age of video programming.”

According to Bewkes, video-on-demand rights have been established at the majority of cable and satellite distributors. The key now, he said, is to make the programming easier for consumers to access.

“The beauty of on-demand is you have everything. The problem you have is, ‘It’s too much. How do I get to it?’ That becomes the next piece for such a valuable set of rights and good programming. The big part of it is it’s been paid for, it’s available. The small part is that it’s not been made easy to use.”

He cited Apple and Netflix as companies that have devised an interface that makes it easy for consumers to choose content to watch or download.

Bewkes made his remarks at a conference sponsored by IESE Business School and Variety.

More Biz

  • Jack Ma Alibaba

    Alibaba Looking at Expansion in Advertising, Media Sectors

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • Mandatory Credit: Photo by AP/REX/Shutterstock (9178399b)Hillary

    Hillary Clinton Talks Russia, Trump, Putin and Midterm Elections at NYC Festival

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • Lionsgate General Counsel Left Amid Allegations

    Lionsgate General Counsel Left Amid Allegations of Sexual Abuse

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • Radiohead Coachella

    Radiohead Demands Answers in Drum Technician's Death

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

  • Kevin Durant LeBron James

    Kevin Durant Praises LeBron James' Lakers Move

    Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead. “You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who […]

More From Our Brands

Access exclusive content