×

The Muppets Crave Subway in ‘Most Wanted’ Ad Campaign

With Kermit the Frog, Miss Piggy and friends having piled into a Toyota to promote the carmaker’s tie-in to “The Muppets Most Wanted” around the Super Bowl, the characters are now headed to Subway.

Subway, which has been Disney’s official fast food partner for many of its films since “Brave” and “Frankenweenie,” will post a 60-second video on its Facebook page today that features Kermit and Miss Piggy inside a Subway restaurant. While there, they meet longtime Subway spokesman Jared Fogle. Subway is promoting the video across its social media channels. The ad will be shortened to a 30-second version to air on TV.

In the spot, Miss Piggy orders an oven roasted chicken on wheat and demands the Swedish Chef “to pile on those veggies.”

“That’s what this Muppet most wanted,” chimes in Kermit, with a clever reference to their upcoming film.

SEE ALSO: The Muppets Catch a Cheaper Ride to the Super Bowl with Toyota

Ad is meant to emphasize Subway’s ongoing efforts to create better choices for families and to play a role in improving the eating habits of kids.

In January, Subway was recognized by the Partnership for A Healthier America for its nutritious kids’ meals and continued nutritional improvements. All Subway restaurants in the U.S. now feature a “Playtime Powered By Veggies” door cling, letting both kids and families know that they can choose all the fresh vegetables for their sandwich.

Short is the latest online series of videos to feature the Muppets as Disney promotes “Most Wanted.” They’ve also starred in a series of “Muppisodes,” some of which have featured cameos by celebrity chef Gordon Ramsey and WWE’s Mike “The Miz” Mizanin.

More Biz

  • CONJURING DAD – In Disney and

    ‘Onward’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending for the second week in a row with “Onward.” Ads placed for the animated film had an estimated media value of $5.06 million through Sunday for [...]

  • Tokyo Disneyland

    Tokyo Disneyland Theme Parks Closed in Coronavirus Reaction

    The two Disney-branded theme parks in Tokyo, Japan are to close for two weeks as a precaution against the spread of the coronavirus. “Tokyo Disneyland and Tokyo DisneySea have decided to proceed with an extraordinary closure from Saturday, Feb 29, 2020, through Sunday, Mar 15,” the operator said in a statement posted to its Japanese [...]

  • Former C3 Promoter Charlie Jones Launches

    Former C3 Promoter Charlie Jones Launches Four Leaf Productions

    Charlie Jones, a veteran producer who has worked extensively on the Lollapalooza and the Austin City Limits festivals, is today officially launching his new venture, Four Leaf Productions, which is described as “a new company built on a foundation of creating live experiences that bring people together for a purpose.” Over the course of his [...]

  • Cahiers du Cinema

    French Film Magazine Cahiers du Cinema's Staff Quits Over New Ownership

    The future of iconic French film publication Cahiers du Cinéma is in question after the outlet’s entire staff quit in protest over the brand’s new ownership. The 15-member editorial staff has spoken out against a perceived conflict of interest posed by the Cahier’s owners — a group of bankers, tech entrepreneurs and film producers that [...]

  • Lori Loughlin

    Lori Loughlin Gets October Trial Date in College Admissions Case

    A federal judge on Thursday scheduled an Oct. 5 trial for actor Lori Loughlin, her husband and six others in the college admissions bribery scandal. Loughlin and her husband, Mossimo Giannulli, face charges of bribery, money laundering and fraud for allegedly paying $500,000 to get their daughters admitted to USC. Attorneys for the couple alleged [...]

  • The Good Doctor

    From 'Masked Singer' to 'Good Doctor,' Korean Formats Take Hold on U.S. Screens

    Accepting his award for original screenplay at this year’s Oscars, director Bong Joon Ho triumphantly declared,  “This is a very first Oscar to South Korea.” Little did he know that the second, third and fourth were swiftly coming his way on a night that saw “Parasite” make history. Combine that with the fact that two [...]

More From Our Brands

Access exclusive content